1:"$Sreact.fragment"
8:I[68027,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"default",1]
:HL["/_next/static/chunks/0ft-p.9h245nq.css","style"]
:HL["/_next/static/media/83afe278b6a6bb3c-s.p.0q-301v4kxxnr.woff2","font",{"crossOrigin":"","type":"font/woff2"}]
2:Tf4c,{"@context":"https://schema.org","@graph":[{"@type":["AccountingService","ProfessionalService","LocalBusiness"],"@id":"https://www.calyxcpa.com/#organization","name":"Calyx CPA","legalName":"Calyx CPA, LLC","alternateName":"Calyx Certified Public Accountants","url":"https://www.calyxcpa.com","logo":{"@type":"ImageObject","url":"https://www.calyxcpa.com/logos/calyx-logo.png","width":600,"height":180},"image":"https://www.calyxcpa.com/og-image.png","description":"Specialist tax, accounting, and business structuring services. Recognized cannabis and psychedelic business expertise with 280E defense and IRC 471(c) optimization since 2016. Full-service CPA for all industries.","telephone":"+1-541-816-4483","email":"Info@calyxcpa.com","priceRange":"$$","address":{"@type":"PostalAddress","streetAddress":"221 West 10th Street","addressLocality":"Medford","addressRegion":"OR","postalCode":"97501","addressCountry":"US"},"geo":{"@type":"GeoCoordinates","latitude":42.3265,"longitude":-122.8756},"areaServed":[{"@type":"Country","name":"United States"},{"@type":"State","name":"Oregon"},{"@type":"State","name":"California"},{"@type":"State","name":"Colorado"},{"@type":"State","name":"Washington"},{"@type":"State","name":"Michigan"},{"@type":"State","name":"Illinois"},{"@type":"State","name":"Massachusetts"},{"@type":"State","name":"New York"},{"@type":"State","name":"Arizona"},{"@type":"State","name":"Missouri"}],"knowsAbout":["Cannabis accounting","Cannabis tax planning","IRC Section 280E","IRC Section 471(c)","Psychedelic business accounting","Psilocybin tax planning","Cannabis business structuring","Cannabis audit defense","IRS representation","Tax preparation","Bookkeeping","Small business advisory","Cannabis cost accounting","Cannabis rescheduling"],"knowsLanguage":["en"],"foundingDate":"2019","founder":[{"@type":"Person","name":"Justin Botillier","jobTitle":"Chief Executive Officer, CPA","worksFor":{"@id":"https://www.calyxcpa.com/#organization"}},{"@type":"Person","name":"Jamie Jorgenstone","jobTitle":"Chief Tax Officer, CPA","worksFor":{"@id":"https://www.calyxcpa.com/#organization"}},{"@type":"Person","name":"Bryant Zwart","jobTitle":"Chief Financial Officer, CPA","worksFor":{"@id":"https://www.calyxcpa.com/#organization"}}],"sameAs":["https://www.facebook.com/CalyxCPA","https://www.instagram.com/calyxcpa/","https://www.linkedin.com/company/calyx-cpa/","https://www.youtube.com/@calyxcpa"],"contactPoint":[{"@type":"ContactPoint","telephone":"+1-541-816-4483","contactType":"customer service","email":"Info@calyxcpa.com","areaServed":"US","availableLanguage":["English"]}],"hasOfferCatalog":{"@type":"OfferCatalog","name":"Calyx CPA Services","itemListElement":[{"@type":"Offer","itemOffered":{"@type":"Service","name":"Cannabis Tax Preparation","url":"https://www.calyxcpa.com/services/tax-preparation","serviceType":"Tax Preparation"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Cannabis Accounting & Bookkeeping","url":"https://www.calyxcpa.com/services/accounting-bookkeeping","serviceType":"Accounting and Bookkeeping"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Business Structuring","url":"https://www.calyxcpa.com/services/business-structuring","serviceType":"Business Structuring"}},{"@type":"Offer","itemOffered":{"@type":"Service","name":"Advisory Services","url":"https://www.calyxcpa.com/services/advisory-services","serviceType":"Business Advisory"}}]}},{"@type":"WebSite","@id":"https://www.calyxcpa.com/#website","url":"https://www.calyxcpa.com","name":"Calyx CPA","description":"Cannabis, psychedelic, and small business accounting from Medford, Oregon.","publisher":{"@id":"https://www.calyxcpa.com/#organization"},"inLanguage":"en-US","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.calyxcpa.com/blogs?q={search_term_string}"},"query-input":"required name=search_term_string"}}]}0:{"P":null,"c":["","brand"],"q":"","i":false,"f":[[["",{"children":["brand",{"children":["__PAGE__",{}]}]},"$undefined","$undefined",16],[["$","$1","c",{"children":[[["$","link","0",{"rel":"stylesheet","href":"/_next/static/chunks/0ft-p.9h245nq.css","precedence":"next","crossOrigin":"$undefined","nonce":"$undefined"}],["$","script","script-0",{"src":"/_next/static/chunks/0o2yqg7~rjh_e.js","async":true,"nonce":"$undefined"}],["$","script","script-1",{"src":"/_next/static/chunks/0d3shmwh5_nmn.js","async":true,"nonce":"$undefined"}]],["$","html",null,{"lang":"en","className":"inter_173403c7-module__czr2iW__variable","children":[["$","head",null,{"children":[["$","link",null,{"rel":"preconnect","href":"https://challenges.cloudflare.com"}],["$","link",null,{"rel":"dns-prefetch","href":"https://www.clarity.ms"}],["$","script",null,{"type":"application/ld+json","dangerouslySetInnerHTML":{"__html":"$2"}}]]}],"$L3"]}]]}],{"children":["$L4",{"children":["$L5",{},null,false,null]},null,false,"$@6"]},null,false,null],"$L7",false]],"m":"$undefined","G":["$8",["$L9"]],"S":true,"h":null,"s":"$undefined","l":"$undefined","p":"$undefined","d":"$undefined","b":"fZFkg5MhixrlJGLqaSITv"}
a:I[79520,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js"],""]
b:I[95757,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"default"]
c:I[39756,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"default"]
d:I[37457,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"default"]
14:I[97367,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"ViewportBoundary"]
16:I[97367,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"MetadataBoundary"]
17:"$Sreact.suspense"
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f28d0d8ba49fe509d002af_calyxcpa%20Logo.png","image"]
3:["$","body",null,{"className":"inter_173403c7-module__czr2iW__className bg-white","children":[["$","$La",null,{"src":"https://challenges.cloudflare.com/turnstile/v0/api.js","strategy":"afterInteractive","async":true}],["$","$La",null,{"id":"ms-clarity","strategy":"afterInteractive","children":"(function(c,l,a,r,i,t,y){\n              c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};\n              t=l.createElement(r);t.async=1;t.src=\"https://www.clarity.ms/tag/\"+i;\n              y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n          })(window,document,\"clarity\",\"script\",\"wzx4bu3hh9\");"}],["$","$Lb",null,{}],["$","$Lc",null,{"parallelRouterKey":"children","error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$Ld",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":[[["$","title",null,{"children":"404: This page could not be found."}],["$","div",null,{"style":{"fontFamily":"system-ui,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif,\"Apple Color Emoji\",\"Segoe UI Emoji\"","height":"100vh","textAlign":"center","display":"flex","flexDirection":"column","alignItems":"center","justifyContent":"center"},"children":["$","div",null,{"children":[["$","style",null,{"dangerouslySetInnerHTML":{"__html":"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}"}}],["$","h1",null,{"className":"next-error-h1","style":{"display":"inline-block","margin":"0 20px 0 0","padding":"0 23px 0 0","fontSize":24,"fontWeight":500,"verticalAlign":"top","lineHeight":"49px"},"children":404}],["$","div",null,{"style":{"display":"inline-block"},"children":["$","h2",null,{"style":{"fontSize":14,"fontWeight":400,"lineHeight":"49px","margin":0},"children":"This page could not be found."}]}]]}]}]],[]],"forbidden":"$undefined","unauthorized":"$undefined"}]]}]
4:["$","$1","c",{"children":[null,["$","$Lc",null,{"parallelRouterKey":"children","error":"$undefined","errorStyles":"$undefined","errorScripts":"$undefined","template":["$","$Ld",null,{}],"templateStyles":"$undefined","templateScripts":"$undefined","notFound":"$undefined","forbidden":"$undefined","unauthorized":"$undefined"}]]}]
5:["$","$1","c",{"children":[["$","div",null,{"style":{"background":"#f8f6f3","color":"#1a1a2e","fontFamily":"Inter, system-ui, sans-serif","fontSize":15},"children":[["$","div",null,{"style":{"background":"#1a1a2e","color":"#fff","textAlign":"center","padding":"0.5rem 1rem","fontSize":12},"children":[["$","strong",null,{"children":"AI Reference Document"}]," - Plain-text version for AI use:"," ",["$","a",null,{"href":"/brand.txt","style":{"color":"#00caa5","textDecoration":"underline","fontWeight":600},"children":"calyxcpa.com/brand.txt"}]]}],["$","header",null,{"style":{"background":"#fff","borderBottom":"1px solid #e8e4de","padding":"3rem 1.5rem 2.5rem","textAlign":"center"},"children":[["$","div",null,{"style":{"marginBottom":"1rem"},"children":["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f28d0d8ba49fe509d002af_calyxcpa%20Logo.png","alt":"Calyx CPA","style":{"height":48,"objectFit":"contain"}}]}],["$","p",null,{"style":{"fontSize":11,"letterSpacing":"0.2em","textTransform":"uppercase","color":"#00a88a","fontWeight":700,"marginBottom":8},"children":"Brand Hub - Internal & AI Reference"}],["$","h1",null,{"style":{"fontFamily":"Georgia, serif","fontSize":"2.5rem","fontWeight":700,"color":"#1a1a2e","marginBottom":6},"children":"Calyx CPA"}],["$","p",null,{"style":{"fontSize":"1.1rem","color":"#555","marginBottom":16},"children":"Cannabis & Psychedelic Business Accounting"}],["$","p",null,{"style":{"maxWidth":560,"margin":"0 auto","color":"#888","fontSize":13,"lineHeight":1.6},"children":"Complete brand reference: identity, colors, voice, email templates, content library, and AI generation instructions. Compiled from 223 Mailchimp campaigns and full site content analysis."}]]}],["$","nav",null,{"style":{"background":"#fff","borderBottom":"1px solid #e8e4de","position":"sticky","top":0,"zIndex":50,"overflowX":"auto"},"children":["$","div",null,{"style":{"display":"flex","padding":"0 1rem","whiteSpace":"nowrap"},"children":[["$","a","#company",{"href":"#company","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Company"}],["$","a","#colors",{"href":"#colors","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Colors"}],["$","a","#visual-assets",{"href":"#visual-assets","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Logo & Marks"}],["$","a","#typography",{"href":"#typography","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Typography"}],["$","a","#applications",{"href":"#applications","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Applications"}],["$","a","#voice",{"href":"#voice","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Voice & Tone"}],["$","a","#phrases",{"href":"#phrases","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Key Phrases"}],["$","a","#email-structure",{"href":"#email-structure","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Email Structure"}],["$","a","#email-types",{"href":"#email-types","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Email Templates"}],["$","a","#subject-lines",{"href":"#subject-lines","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Subject Lines"}],["$","a","#blog",{"href":"#blog","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Content Library"}],["$","a","#position",{"href":"#position","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Core Position"}],["$","a","#industries",{"href":"#industries","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"Industries"}],"$Le"]}]}],"$Lf","$L10"]}],["$L11"],"$L12"]}]
13:[]
6:"$W13"
7:["$","$1","h",{"children":[null,["$","$L14",null,{"children":"$L15"}],["$","div",null,{"hidden":true,"children":["$","$L16",null,{"children":["$","$17",null,{"name":"Next.Metadata","children":"$L18"}]}]}],["$","meta",null,{"name":"next-size-adjust","content":""}]]}]
9:["$","link","0",{"rel":"stylesheet","href":"/_next/static/chunks/0ft-p.9h245nq.css","precedence":"next","crossOrigin":"$undefined","nonce":"$undefined"}]
19:I[95837,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js","/_next/static/chunks/0389p2ufd4o2u.js"],"default"]
2c:I[97367,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"OutletBoundary"]
e:["$","a","#ai",{"href":"#ai","style":{"display":"inline-block","padding":"0.85rem 0.9rem","fontSize":12.5,"fontWeight":500,"color":"#666","textDecoration":"none"},"children":"AI Instructions"}]
f:["$","main",null,{"style":{"maxWidth":960,"margin":"0 auto","padding":"3rem 1.5rem 5rem","display":"flex","flexDirection":"column","gap":"4rem"},"children":[["$","section",null,{"id":"company","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"01 / Identity"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Company Overview"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":"1rem"},"children":[["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"The Brand"}],["$","table",null,{"style":{"width":"100%","fontSize":13.5,"borderCollapse":"collapse"},"children":["$","tbody",null,{"children":[["$","tr","Legal name",{"style":{"borderBottom":"1px solid #f0ebe4"},"children":[["$","td",null,{"style":{"padding":"7px 12px 7px 0","color":"#888","width":160,"verticalAlign":"top"},"children":"Legal name"}],["$","td",null,{"style":{"padding":"7px 0","color":"#1a1a2e","fontWeight":500},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"center","gap":8},"children":[["$","span",null,{"children":"Calyx CPA LLC"}],["$","$L19",null,{"value":"Calyx CPA LLC","variant":"inline","label":"Copy"}]]}]}]]}],["$","tr","Brand names",{"style":{"borderBottom":"1px solid #f0ebe4"},"children":[["$","td",null,{"style":{"padding":"7px 12px 7px 0","color":"#888","width":160,"verticalAlign":"top"},"children":"Brand names"}],["$","td",null,{"style":{"padding":"7px 0","color":"#1a1a2e","fontWeight":500},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"center","gap":8},"children":[["$","span",null,{"children":"Calyx CPA / CalyxCPA"}],["$","$L19",null,{"value":"Calyx CPA / CalyxCPA","variant":"inline","label":"Copy"}]]}]}]]}],["$","tr","Tagline",{"style":{"borderBottom":"1px solid #f0ebe4"},"children":[["$","td",null,{"style":{"padding":"7px 12px 7px 0","color":"#888","width":160,"verticalAlign":"top"},"children":"Tagline"}],["$","td",null,{"style":{"padding":"7px 0","color":"#1a1a2e","fontWeight":500},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"center","gap":8},"children":[["$","span",null,{"children":"Cultivating Financial Clarity"}],["$","$L19",null,{"value":"Cultivating Financial Clarity","variant":"inline","label":"Copy"}]]}]}]]}],["$","tr","Est.",{"style":{"borderBottom":"1px solid #f0ebe4"},"children":[["$","td",null,{"style":{"padding":"7px 12px 7px 0","color":"#888","width":160,"verticalAlign":"top"},"children":"Est."}],["$","td",null,{"style":{"padding":"7px 0","color":"#1a1a2e","fontWeight":500},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"center","gap":8},"children":[["$","span",null,{"children":"2019 (Justin's cannabis practice from 2016)"}],["$","$L19",null,{"value":"2019 (Justin's cannabis practice from 2016)","variant":"inline","label":"Copy"}]]}]}]]}],["$","tr","HQ",{"style":{"borderBottom":"1px solid #f0ebe4"},"children":[["$","td",null,{"style":{"padding":"7px 12px 7px 0","color":"#888","width":160,"verticalAlign":"top"},"children":"HQ"}],["$","td",null,{"style":{"padding":"7px 0","color":"#1a1a2e","fontWeight":500},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"center","gap":8},"children":[["$","span",null,{"children":"Medford, OR"}],["$","$L19",null,{"value":"Medford, OR","variant":"inline","label":"Copy"}]]}]}]]}],["$","tr","Address",{"style":{"borderBottom":"1px solid #f0ebe4"},"children":[["$","td",null,{"style":{"padding":"7px 12px 7px 0","color":"#888","width":160,"verticalAlign":"top"},"children":"Address"}],["$","td",null,{"style":{"padding":"7px 0","color":"#1a1a2e","fontWeight":500},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"center","gap":8},"children":[["$","span",null,{"children":"221 W 10th St, Medford, OR 97501"}],["$","$L19",null,{"value":"221 W 10th St, Medford, OR 97501","variant":"inline","label":"Copy"}]]}]}]]}],["$","tr","Email",{"style":{"borderBottom":"1px solid #f0ebe4"},"children":[["$","td",null,{"style":{"padding":"7px 12px 7px 0","color":"#888","width":160,"verticalAlign":"top"},"children":"Email"}],["$","td",null,{"style":{"padding":"7px 0","color":"#1a1a2e","fontWeight":500},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"center","gap":8},"children":[["$","span",null,{"children":"info@calyxcpa.com"}],"$L1a"]}]}]]}],"$L1b","$L1c"]}]}]]}],"$L1d"]}],"$L1e"]}],"$L1f","$L20","$L21","$L22","$L23","$L24","$L25","$L26","$L27","$L28","$L29","$L2a","$L2b"]}]
10:["$","footer",null,{"style":{"background":"#0e7d5a","padding":"2.5rem 1.5rem","textAlign":"center"},"children":[["$","p",null,{"style":{"color":"#fff","fontWeight":700,"fontSize":"1.1rem","marginBottom":4},"children":"Calyx CPA"}],["$","p",null,{"style":{"color":"rgba(255,255,255,0.8)","fontSize":13,"marginBottom":6},"children":"Cannabis & Psychedelic Business Accounting"}],["$","p",null,{"style":{"color":"rgba(255,255,255,0.65)","fontSize":12,"marginBottom":16},"children":"221 W 10th St, Medford, OR 97501 | info@calyxcpa.com | 541-816-4483"}],["$","div",null,{"style":{"display":"flex","justifyContent":"center","gap":20,"fontSize":12,"marginBottom":12},"children":[["$","a","/",{"href":"/","style":{"color":"rgba(255,255,255,0.7)","textDecoration":"none"},"children":"Home"}],["$","a","/services",{"href":"/services","style":{"color":"rgba(255,255,255,0.7)","textDecoration":"none"},"children":"Services"}],["$","a","/blogs",{"href":"/blogs","style":{"color":"rgba(255,255,255,0.7)","textDecoration":"none"},"children":"Blog"}],["$","a","/brand.txt",{"href":"/brand.txt","style":{"color":"rgba(255,255,255,0.7)","textDecoration":"none"},"children":"brand.txt (AI)"}]]}],["$","p",null,{"style":{"color":"rgba(255,255,255,0.4)","fontSize":11},"children":"Brand Hub compiled from 223 Mailchimp campaigns + full site content analysis - April 2026"}]]}]
11:["$","script","script-0",{"src":"/_next/static/chunks/0389p2ufd4o2u.js","async":true,"nonce":"$undefined"}]
12:["$","$L2c",null,{"children":["$","$17",null,{"name":"Next.MetadataOutlet","children":"$@2d"}]}]
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d6749e35f473a88fbf5d_team-pic.png","image"]
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a75bdb636a2b13d0af_0zMl4jpw-768x768.jpeg","image"]
:HL["/brand-2022/logos/primary-lockup.png","image"]
:HL["/brand-2022/logos/lockup-alternates.png","image"]
:HL["/brand-2022/logos/lockup-variants.png","image"]
:HL["/brand-2022/logos/badge-seals.png","image"]
1a:["$","$L19",null,{"value":"info@calyxcpa.com","variant":"inline","label":"Copy"}]
1b:["$","tr","Phone",{"style":{"borderBottom":"1px solid #f0ebe4"},"children":[["$","td",null,{"style":{"padding":"7px 12px 7px 0","color":"#888","width":160,"verticalAlign":"top"},"children":"Phone"}],["$","td",null,{"style":{"padding":"7px 0","color":"#1a1a2e","fontWeight":500},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"center","gap":8},"children":[["$","span",null,{"children":"541-816-4483"}],["$","$L19",null,{"value":"541-816-4483","variant":"inline","label":"Copy"}]]}]}]]}]
1c:["$","tr","Website",{"style":{"borderBottom":"1px solid #f0ebe4"},"children":[["$","td",null,{"style":{"padding":"7px 12px 7px 0","color":"#888","width":160,"verticalAlign":"top"},"children":"Website"}],["$","td",null,{"style":{"padding":"7px 0","color":"#1a1a2e","fontWeight":500},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"center","gap":8},"children":[["$","span",null,{"children":"calyxcpa.com"}],["$","$L19",null,{"value":"calyxcpa.com","variant":"inline","label":"Copy"}]]}]}]]}]
1d:["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"Key People"}],["$","div",null,{"style":{"display":"flex","flexDirection":"column","gap":16},"children":[["$","div","Justin Botillier",{"style":{"borderLeft":"3px solid #00caa5","paddingLeft":12},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","marginBottom":1},"children":"Justin Botillier"}],["$","p",null,{"style":{"fontSize":12,"color":"#888","marginBottom":5},"children":"Cofounder & CEO"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.55},"children":"Tax and accounting professional since 2006. Sold his general practice in 2016 to focus full-time on Oregon's cannabis industry. Primary thought leader, blog author, keynote speaker (MJBizCon). Voice: bold, analytical, advocate-first."}]]}],["$","div","Jamie Jorgenstone",{"style":{"borderLeft":"3px solid #c9a94e","paddingLeft":12},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","marginBottom":1},"children":"Jamie Jorgenstone"}],["$","p",null,{"style":{"fontSize":12,"color":"#888","marginBottom":5},"children":"Cofounder & CPA / Tax Strategist"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.55},"children":"Specialises in 280E navigation, entity structuring, and defensible tax strategies. Webinar co-presenter. Came from a large regional accounting firm. Voice: precise, technical, reassuring."}]]}],["$","div","Bryant Zwart",{"style":{"borderLeft":"3px solid #0e7d5a","paddingLeft":12},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","marginBottom":1},"children":"Bryant Zwart"}],["$","p",null,{"style":{"fontSize":12,"color":"#888","marginBottom":5},"children":"Cofounder & CPA"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.55},"children":"Joined with Jamie in 2019 from a large regional accounting firm. Co-built Calyx CPA into a nationwide cannabis/psychedelics-focused firm."}]]}]]}]]}]
1e:["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginTop":"1rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":14},"children":"Core Services"}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"repeat(4, 1fr)","gap":12},"children":[["$","div","Tax Preparation",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"Tax Preparation"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"Accurate and compliant tax filing that minimises risk and maximises available deductions."}]]}],["$","div","Tax Planning",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"Tax Planning"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"Proactive strategies to reduce tax liabilities and improve year-round financial efficiency."}]]}],["$","div","Accounting & Bookkeeping",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"Accounting & Bookkeeping"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"Reliable financial tracking and reporting to keep your business organised and audit-ready."}]]}],["$","div","Business Structuring",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"Business Structuring"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"Expert guidance to choose and set up the right entity structure for long-term success."}]]}]]}],["$","div",null,{"style":{"marginTop":14},"children":[["$","span","Schedule 1 Controlled Substance",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Schedule 1 Controlled Substance"}],["$","span","IRC § 280E",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"IRC § 280E"}],["$","span","IRC § 471(c)",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"IRC § 471(c)"}],["$","span","Claim for Refund",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Claim for Refund"}],["$","span","Amended Returns",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Amended Returns"}],["$","span","Service Provider Program",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Service Provider Program"}],["$","span","LLC / Entity Formation",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"LLC / Entity Formation"}]]}]]}]
1f:["$","section",null,{"id":"colors","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"02 / Identity"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Color Palette"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","p",null,{"style":{"color":"#555","fontSize":13.5,"marginBottom":"1.25rem","lineHeight":1.6},"children":"One unified palette across web, email, and print. Pantone references included where the color appears in physical collateral (signage, vehicle wraps, business cards, year-end report covers). Cream + teal + gold + emerald is the default. The all-black email variant is cinematic-only."}],["$","p",null,{"style":{"fontSize":11.5,"color":"#888","marginBottom":10},"children":"Click any HEX or PMS value below to copy."}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"repeat(4, 1fr)","gap":"1rem","marginBottom":"1.5rem"},"children":[["$","div","Calyx Teal",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#00caa5"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Calyx Teal"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#00caa5","label":"#00caa5","size":"sm"}],""]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Web primary + email CTAs. Icons, highlights, interactive, section accents."}]]}]]}],["$","div","Teal Dark",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#00a88a"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Teal Dark"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#00a88a","label":"#00a88a","size":"sm"}],""]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Hover states, active teal elements."}]]}]]}],["$","div","Emerald",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#0e7d5a"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Emerald"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#0e7d5a","label":"#0e7d5a","size":"sm"}],["$","$L19",null,{"value":"PMS 2244C","label":"PMS 2244C","size":"sm"}]]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Email footer + print mid-tone (Spanish Viridian). Same value across web and print."}]]}]]}],["$","div","Blue Metal",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#062c38"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Blue Metal"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#062c38","label":"#062c38","size":"sm"}],["$","$L19",null,{"value":"PMS 303C","label":"PMS 303C","size":"sm"}]]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Deep teal anchor. Print cover backgrounds, vehicle wraps, dark surfaces."}]]}]]}],["$","div","Spring Green",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#5bfea8"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Spring Green"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#5bfea8","label":"#5bfea8","size":"sm"}],["$","$L19",null,{"value":"PMS 3385C","label":"PMS 3385C","size":"sm"}]]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Vibrant accent. Logo on dark backgrounds, signage Calyx wordmark, pattern fill."}]]}]]}],"$L2e","$L2f","$L30","$L31","$L32"]}],"$L33"]}]
20:["$","section",null,{"id":"visual-assets","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"03 / Identity"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Logo & Marks"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","p",null,{"style":{"color":"#666","fontSize":13.5,"marginBottom":"1.5rem","lineHeight":1.6},"children":"All assets live on Webflow CDN. Use these URLs directly in emails, decks, or AI prompts for on-brand imagery."}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginBottom":"1rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"Logo"}],["$","div",null,{"style":{"display":"flex","alignItems":"center","gap":"2rem","flexWrap":"wrap"},"children":[["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":10,"padding":"1.5rem 2rem","display":"flex","alignItems":"center","justifyContent":"center"},"children":["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f28d0d8ba49fe509d002af_calyxcpa%20Logo.png","alt":"Calyx CPA logo","style":{"height":60,"objectFit":"contain"}}]}],["$","div",null,{"style":{"background":"#1a1a2e","borderRadius":10,"padding":"1.5rem 2rem","display":"flex","alignItems":"center","justifyContent":"center"},"children":["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f28d0d8ba49fe509d002af_calyxcpa%20Logo.png","alt":"Calyx CPA logo on dark","style":{"height":60,"objectFit":"contain","filter":"brightness(0) invert(1)"}}]}],["$","div",null,{"style":{"flex":1,"minWidth":220},"children":[["$","p",null,{"style":{"fontSize":13.5,"color":"#555","lineHeight":1.6,"marginBottom":8},"children":"Geometric diamond/floral medallion icon + “CALYX CPA” wordmark. On light backgrounds: use natural (dark). On dark backgrounds: use white/inverted."}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":11,"color":"#c9a94e","wordBreak":"break-all"},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f28d0d8ba49fe509d002af_calyxcpa%20Logo.png"}]]}]]}]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginBottom":"1rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":14},"children":"Team Photography"}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"2fr 1fr 1fr 1fr","gap":12},"children":[["$","div",null,{"children":[["$","div",null,{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","marginBottom":6},"children":["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d6749e35f473a88fbf5d_team-pic.png","alt":"Calyx CPA team","style":{"width":"100%","height":200,"objectFit":"cover","display":"block"}}]}],["$","p",null,{"style":{"fontSize":12,"fontWeight":600,"color":"#1a1a2e"},"children":"Full Team"}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":10,"color":"#aaa","wordBreak":"break-all","marginTop":2},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d6749e35f473a88fbf5d_team-pic.png"}]]}],[["$","div","Justin Botillier",{"children":[["$","div",null,{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","marginBottom":6},"children":["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a75bdb636a2b13d0af_0zMl4jpw-768x768.jpeg","alt":"Justin Botillier","style":{"width":"100%","height":200,"objectFit":"cover","objectPosition":"top","display":"block"}}]}],["$","p",null,{"style":{"fontSize":12,"fontWeight":600,"color":"#1a1a2e"},"children":"Justin Botillier"}],["$","p",null,{"style":{"fontSize":11,"color":"#888"},"children":"CEO"}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":10,"color":"#aaa","wordBreak":"break-all","marginTop":2},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a75bdb636a2b13d0af_0zMl4jpw-768x768.jpeg"}]]}],"$L34","$L35"]]}]]}],"$L36","$L37","$L38"]}]
21:["$","section",null,{"id":"typography","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"04 / Identity"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Typography"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr 1fr","gap":"1rem"},"children":[["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Website Headings"}],["$","p",null,{"style":{"fontFamily":"Georgia, serif","fontSize":"1.3rem","color":"#1a1a2e","marginBottom":6},"children":"Georgia"}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":11,"color":"#c9a94e"},"children":"Georgia, \"Times New Roman\", serif"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#666","marginTop":8,"lineHeight":1.5},"children":"Gives the site a trustworthy, editorial feel. Used for all H1-H3 on the website."}]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Website Body"}],["$","p",null,{"style":{"fontFamily":"Inter, sans-serif","fontSize":"1.1rem","color":"#1a1a2e","marginBottom":6},"children":"Inter"}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":11,"color":"#c9a94e"},"children":"\"Inter\", \"Segoe UI\", system-ui"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#666","marginTop":8,"lineHeight":1.5},"children":"16px body size, relaxed line-height. Clean and readable. Used across all paragraphs and UI."}]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Email Font"}],["$","p",null,{"style":{"fontFamily":"Arial, sans-serif","fontSize":"1.1rem","color":"#1a1a2e","marginBottom":6},"children":"System sans-serif"}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":11,"color":"#c9a94e"},"children":"Arial, Helvetica, sans-serif"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#666","marginTop":8,"lineHeight":1.5},"children":"Email clients render system fonts. Calyx emails use standard sans-serif for maximum compatibility."}]]}]]}],["$","div",null,{"style":{"marginTop":"2rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Print Typography"}],["$","p",null,{"style":{"color":"#666","fontSize":13,"marginBottom":14,"lineHeight":1.6},"children":"Termina + Gotham for branded print collateral (signage, business cards, year-end reports). Both are paid commercial licenses. Web fallback above (Georgia + Inter) handles digital - the visual rhythm matches across both stacks."}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr 1fr","gap":"1rem"},"children":[["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Display (Print)"}],["$","p",null,{"style":{"fontSize":"1.3rem","color":"#1a1a2e","fontWeight":700,"letterSpacing":"0.04em","marginBottom":6},"children":"TERMINA BOLD"}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":11,"color":"#c9a94e"},"children":"Termina, Bold"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#666","marginTop":8,"lineHeight":1.5},"children":"Wide geometric sans. High x-height, wide letterforms. Headers + display only. Web fallback: Georgia or system geometric sans (Futura)."}]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":["$L39","$L3a","$L3b","$L3c"]}],"$L3d"]}]]}]]}]
22:["$","section",null,{"id":"applications","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"05 / System"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Logo System & Brand Applications"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","p",null,{"style":{"color":"#555","fontSize":13.5,"marginBottom":"1.5rem","lineHeight":1.6},"children":"The mandala mark, lockup variants, construction grid, pattern tile, photography direction, and physical brand applications. Reproduce all collateral - signage, vehicle wraps, business cards, decks, ads - from this system and the approved PNG logo files below."}],["$","div",null,{"style":{"borderRadius":12,"overflow":"hidden","border":"1px solid #e8e4de","marginBottom":"1rem","background":"#062C38","position":"relative","padding":"3rem 2rem","display":"flex","alignItems":"center","justifyContent":"center","minHeight":360},"children":[["$","img",null,{"src":"/brand-2022/logos/primary-lockup.png","alt":"Primary logo lockup","style":{"maxWidth":"55%","maxHeight":280,"objectFit":"contain","display":"block"}}],["$","div",null,{"style":{"position":"absolute","top":12,"right":12,"display":"flex","flexWrap":"wrap","gap":6,"justifyContent":"flex-end"},"children":[["$","a",null,{"href":"/brand-2022/logos/primary-lockup.png","download":"primary-lockup.png","style":{"fontSize":11.5,"fontWeight":600,"padding":"5px 11px","borderRadius":99,"background":"#5BFEA8","color":"#062C38","border":"1px solid #5BFEA8","textDecoration":"none"},"children":"↓ Logo PNG"}],["$","a",null,{"href":"/brand-2022/logos/icon-mark.png","download":"icon-mark.png","style":{"fontSize":11.5,"fontWeight":600,"padding":"5px 11px","borderRadius":99,"background":"rgba(255,255,255,0.95)","color":"#062C38","border":"1px solid rgba(255,255,255,0.95)","textDecoration":"none"},"children":"↓ Icon PNG"}]]}]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginBottom":"1rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"Logo System"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.6,"marginBottom":14},"children":"The mark is a mandala (calyx flower) icon paired with the “CALYX” or “CALYX CPA” wordmark. The mandala references the calyx (base of a cannabis bud) without being stoner-coded - it reads as a geometric flower bloom radiating outward, signaling growth, strength, security."}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr 1fr","gap":12,"marginBottom":14},"children":[["$","div",null,{"style":{"background":"#faf9f7","borderRadius":8,"padding":"1.25rem","border":"1px solid #e8e4de","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/logos/lockup-alternates.png","alt":"Logo alternate variants","style":{"width":"100%","height":240,"objectFit":"contain","marginBottom":12}}],["$","p",null,{"style":{"fontSize":13,"fontWeight":700,"color":"#1a1a2e","textAlign":"center"},"children":"Alternates"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#888","textAlign":"center","marginTop":3},"children":"Stacked variants"}]]}],["$","div",null,{"style":{"background":"#faf9f7","borderRadius":8,"padding":"1.25rem","border":"1px solid #e8e4de","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/logos/lockup-variants.png","alt":"Lockup variants","style":{"width":"100%","height":240,"objectFit":"contain","marginBottom":12}}],["$","p",null,{"style":{"fontSize":13,"fontWeight":700,"color":"#1a1a2e","textAlign":"center"},"children":"Lockup variants"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#888","textAlign":"center","marginTop":3},"children":"Inline + horizontal"}]]}],["$","div",null,{"style":{"background":"#faf9f7","borderRadius":8,"padding":"1.25rem","border":"1px solid #e8e4de","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/logos/badge-seals.png","alt":"Badge / seal variants","style":{"width":"100%","height":240,"objectFit":"contain","marginBottom":12}}],"$L3e","$L3f"]}]]}],"$L40","$L41","$L42","$L43"]}],"$L44","$L45","$L46"]}]
23:["$","section",null,{"id":"voice","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"06 / Voice"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Brand Voice & Tone"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":"1rem","marginBottom":"1.5rem"},"children":[["$","div","Authoritative but Approachable",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","marginBottom":6,"fontSize":14},"children":"Authoritative but Approachable"}],["$","p",null,{"style":{"color":"#555","fontSize":13.5,"lineHeight":1.6},"children":"Writes like a knowledgeable expert who wants you to understand - not impress you with jargon. Explains complex tax law (280E, IRC, DEA rescheduling) in plain language without dumbing it down."}]]}],["$","div","Direct and Action-Oriented",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","marginBottom":6,"fontSize":14},"children":"Direct and Action-Oriented"}],["$","p",null,{"style":{"color":"#555","fontSize":13.5,"lineHeight":1.6},"children":"Sentences are purposeful. No fluff. Every paragraph moves toward a clear next step."}]]}],["$","div","Confident, Not Arrogant",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","marginBottom":6,"fontSize":14},"children":"Confident, Not Arrogant"}],["$","p",null,{"style":{"color":"#555","fontSize":13.5,"lineHeight":1.6},"children":"Takes strong positions ('We maintain that Section 280E should not apply...') but always backs them up with legal citations and precedent."}]]}],["$","div","Warm but Professional",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","marginBottom":6,"fontSize":14},"children":"Warm but Professional"}],["$","p",null,{"style":{"color":"#555","fontSize":13.5,"lineHeight":1.6},"children":"Salutations like 'Hi [First Name],' - always personalised. Signs off as 'Best regards, CALYX CPA' or 'Sincerely, CalyxCPA Team.'"}]]}],["$","div","Mission-Driven",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","marginBottom":6,"fontSize":14},"children":"Mission-Driven"}],["$","p",null,{"style":{"color":"#555","fontSize":13.5,"lineHeight":1.6},"children":"Believes in the cannabis and psychedelics industries. Language reflects genuine passion - they are advocates, not just accountants."}]]}],["$","div","Transparent and Trust-Building",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","marginBottom":6,"fontSize":14},"children":"Transparent and Trust-Building"}],["$","p",null,{"style":{"color":"#555","fontSize":13.5,"lineHeight":1.6},"children":"Acknowledges complexity, uncertainty, or risk. Never oversells. Includes disclaimers like 'This email is intended for informational purposes only...'"}]]}]]}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":"1rem"},"children":[["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"Opening Formula"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","marginBottom":10},"children":"Always personalise. State the reason in the first 1-2 sentences. No preamble."}],[["$","p","0",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#666","paddingLeft":10,"borderLeft":"2px solid #00caa5","marginBottom":6,"lineHeight":1.5},"children":"\"During a recent psilocybin conference in Denver, our team previewed an inspiring new documentary...\""}],"$L47","$L48","$L49"]]}],"$L4a"]}]]}]
24:["$","section",null,{"id":"phrases","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"07 / Voice"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Key Phrases & Recurring Language"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","p",null,{"style":{"color":"#666","fontSize":13.5,"marginBottom":"1.25rem"},"children":"Phrases that appear repeatedly across 223 campaigns and define the Calyx CPA voice."}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":0},"children":["$","table",null,{"style":{"width":"100%","fontSize":13.5,"borderCollapse":"collapse"},"children":[["$","thead",null,{"children":["$","tr",null,{"style":{"background":"#00caa510"},"children":[["$","th",null,{"style":{"textAlign":"left","padding":"10px 16px","color":"#00a88a","fontWeight":700,"fontSize":11.5,"letterSpacing":"0.1em","textTransform":"uppercase","width":"55%"},"children":"Phrase"}],["$","th",null,{"style":{"textAlign":"left","padding":"10px 16px","color":"#00a88a","fontWeight":700,"fontSize":11.5,"letterSpacing":"0.1em","textTransform":"uppercase"},"children":"Context"}]]}]}],["$","tbody",null,{"children":[["$","tr","0",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#fff"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","The tax landscape for the cannabis industry continues to evolve at a rapid rate","”"]}],["$","$L19",null,{"value":"The tax landscape for the cannabis industry continues to evolve at a rapid rate","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Industry update opener"}]]}],["$","tr","1",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#faf9f7"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","We maintain that Section 280E should not apply...","”"]}],["$","$L19",null,{"value":"We maintain that Section 280E should not apply...","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"280E position statement"}]]}],["$","tr","2",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#fff"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","relying on the statutory language of the tax code itself","”"]}],["$","$L19",null,{"value":"relying on the statutory language of the tax code itself","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Legal authority framing"}]]}],["$","tr","3",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#faf9f7"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","This is not a compliance webinar. It is a discussion about risk, recovery, and informed action.","”"]}],["$","$L19",null,{"value":"This is not a compliance webinar. It is a discussion about risk, recovery, and informed action.","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Webinar positioning"}]]}],["$","tr","4",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#fff"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","Statutes of limitation, timing considerations, and why waiting can be costly","”"]}],["$","$L19",null,{"value":"Statutes of limitation, timing considerations, and why waiting can be costly","variant":"inline","label":"Copy"}]]}]}],"$L4b"]}],"$L4c","$L4d","$L4e","$L4f","$L50","$L51","$L52","$L53","$L54","$L55"]}]]}]}]]}]
25:["$","section",null,{"id":"email-structure","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"08 / Email"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Standard Email Structure"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","p",null,{"style":{"color":"#666","fontSize":13.5,"marginBottom":"1.25rem"},"children":["The ",["$","strong",null,{"style":{"color":"#1a1a2e"},"children":"standard template is light/white"}]," - dark text on white body, emerald footer, teal CTAs. The dark variant is a one-off for cinematic campaigns only."]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":0,"overflow":"hidden"},"children":[["$","div","HEADER",{"style":{"display":"flex","alignItems":"flex-start","gap":0,"borderBottom":"1px solid #ddd"},"children":[["$","div",null,{"style":{"width":130,"flexShrink":0,"background":"#ffffff","padding":"14px 12px","fontWeight":700,"fontSize":10.5,"letterSpacing":"0.1em","color":"#1a1a2e","borderRight":"1px solid #e8e4de","display":"flex","alignItems":"center","minHeight":52},"children":"HEADER"}],["$","div",null,{"style":{"padding":"12px 16px","fontSize":13,"color":"#555","lineHeight":1.55},"children":"White background | Dark Calyx CPA diamond logo + 'CERTIFIED PUBLIC ACCOUNTANT' tagline left | Cannabis plant photo collage right"}]]}],["$","div","BANNER",{"style":{"display":"flex","alignItems":"flex-start","gap":0,"borderBottom":"1px solid #ddd"},"children":[["$","div",null,{"style":{"width":130,"flexShrink":0,"background":"#f0ebe4","padding":"14px 12px","fontWeight":700,"fontSize":10.5,"letterSpacing":"0.1em","color":"#555","borderRight":"1px solid #e8e4de","display":"flex","alignItems":"center","minHeight":52},"children":"BANNER"}],["$","div",null,{"style":{"padding":"12px 16px","fontSize":13,"color":"#555","lineHeight":1.55},"children":"Dark branded banner image embedded in white body - custom per campaign (webinar, event, news). Full width."}]]}],["$","div","BODY",{"style":{"display":"flex","alignItems":"flex-start","gap":0,"borderBottom":"1px solid #ddd"},"children":[["$","div",null,{"style":{"width":130,"flexShrink":0,"background":"#ffffff","padding":"14px 12px","fontWeight":700,"fontSize":10.5,"letterSpacing":"0.1em","color":"#1a1a2e","borderRight":"1px solid #e8e4de","display":"flex","alignItems":"center","minHeight":52},"children":"BODY"}],["$","div",null,{"style":{"padding":"12px 16px","fontSize":13,"color":"#555","lineHeight":1.55},"children":"White background | Black/charcoal text | Short paragraphs | Bold section headers | One topic per section"}]]}],["$","div","CTA BUTTON",{"style":{"display":"flex","alignItems":"flex-start","gap":0,"borderBottom":"1px solid #ddd"},"children":[["$","div",null,{"style":{"width":130,"flexShrink":0,"background":"#00caa5","padding":"14px 12px","fontWeight":700,"fontSize":10.5,"letterSpacing":"0.1em","color":"#fff","borderRight":"1px solid #e8e4de","display":"flex","alignItems":"center","minHeight":52},"children":"CTA BUTTON"}],["$","div",null,{"style":{"padding":"12px 16px","fontSize":13,"color":"#555","lineHeight":1.55},"children":"Teal (#00caa5) | White bold text | One per email | Centred | Labels: 'Register Here' / 'Watch the Video' / 'Contact Us'"}]]}],["$","div","FOOTER",{"style":{"display":"flex","alignItems":"flex-start","gap":0,"borderBottom":"1px solid #ddd"},"children":[["$","div",null,{"style":{"width":130,"flexShrink":0,"background":"#0e7d5a","padding":"14px 12px","fontWeight":700,"fontSize":10.5,"letterSpacing":"0.1em","color":"#fff","borderRight":"1px solid #e8e4de","display":"flex","alignItems":"center","minHeight":52},"children":"FOOTER"}],["$","div",null,{"style":{"padding":"12px 16px","fontSize":13,"color":"#555","lineHeight":1.55},"children":"Emerald green (#0e7d5a) | Company name, address (221 W 10th St, Medford, OR 97501) | Social icons (Facebook, LinkedIn, YouTube, Website) | Unsubscribe link"}]]}],["$","div","DARK VARIANT ⚠",{"style":{"display":"flex","alignItems":"flex-start","gap":0,"borderBottom":"1px solid #ddd"},"children":[["$","div",null,{"style":{"width":130,"flexShrink":0,"background":"#000000","padding":"14px 12px","fontWeight":700,"fontSize":10.5,"letterSpacing":"0.1em","color":"#fff","borderRight":"1px solid #e8e4de","display":"flex","alignItems":"center","minHeight":52},"children":"DARK VARIANT ⚠"}],"$L56"]}]]}]]}]
26:["$","section",null,{"id":"email-types","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"09 / Email"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Email Type Templates"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","p",null,{"style":{"color":"#666","fontSize":13.5,"marginBottom":"1.5rem"},"children":"5 distinct email types. Identify the type before writing."}],["$","div",null,{"style":{"display":"flex","flexDirection":"column","gap":"1rem"},"children":[["$","div","TYPE 1",{"style":{"borderRadius":12,"overflow":"hidden","border":"1px solid #e8e4de"},"children":[["$","div",null,{"style":{"display":"flex","alignItems":"center","gap":10,"padding":"12px 20px","background":"#faf9f7","borderBottom":"1px solid #e8e4de"},"children":[["$","span",null,{"style":{"background":"#00caa5","color":"#fff","fontSize":10.5,"fontWeight":700,"padding":"3px 8px","borderRadius":99,"letterSpacing":"0.1em"},"children":"TYPE 1"}],["$","span",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":15},"children":"Industry News / Breaking Update"}]]}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":0,"background":"#fff"},"children":[["$","div",null,{"style":{"padding":"16px 20px","borderRight":"1px solid #f0ebe4"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Purpose"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","marginBottom":14,"lineHeight":1.55},"children":"Share a breaking development relevant to the cannabis/psychedelics industry."}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Subject lines"}],[["$","p","\"Trump Orders DOJ to Finalize Cannabis Rescheduling\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"Trump Orders DOJ to Finalize Cannabis Rescheduling\""}],["$","p","\"IRS Responds to New Mexico Top Organics 280E Case\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"IRS Responds to New Mexico Top Organics 280E Case\""}]],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":12,"marginBottom":4},"children":"Closing"}],["$","p",null,{"style":{"fontSize":13,"fontStyle":"italic","color":"#444"},"children":"Best regards, CALYX CPA"}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":10,"marginBottom":4},"children":"Tone"}],["$","p",null,{"style":{"fontSize":13,"color":"#666"},"children":"Urgent but measured. Analytical. Take a clear position but acknowledge complexity."}]]}],["$","div",null,{"style":{"padding":"16px 20px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":10},"children":"Structure"}],["$","ol",null,{"style":{"paddingLeft":0,"listStyle":"none","display":"flex","flexDirection":"column","gap":8},"children":[["$","li","0",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[1,"."]}],["$","span",null,{"children":"Headline (bold, 1 sentence - state the news)"}]]}],["$","li","1",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[2,"."]}],["$","span",null,{"children":"What happened (2-3 sentences, factual)"}]]}],["$","li","2",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[3,"."]}],["$","span",null,{"children":"Calyx's position/interpretation (1-2 paragraphs)"}]]}],["$","li","3",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[4,"."]}],["$","span",null,{"children":"What it means for the reader"}]]}],"$L57"]}]]}]]}]]}],"$L58","$L59","$L5a","$L5b"]}]]}]
27:["$","section",null,{"id":"subject-lines","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"10 / Email"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Subject Line Formula"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":13.5,"color":"#555","marginBottom":16,"lineHeight":1.6},"children":["Subject lines are ",["$","strong",null,{"style":{"color":"#1a1a2e"},"children":"topic-first, specific, and jargon-comfortable"}],". Always accurate to the content - no clickbait."]}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":"1rem"},"children":[["$","div","Exact topic name",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":6},"children":"Exact topic name"}],[["$","p","\"280E\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"280E\""}],["$","p","\"Rescheduling\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"Rescheduling\""}],["$","p","\"Tax Deadline 2026\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"Tax Deadline 2026\""}]]]}],["$","div","Action-oriented reminders",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":6},"children":"Action-oriented reminders"}],[["$","p","\"Reminder:\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"Reminder:\""}],["$","p","\"1-Hour Reminder:\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"1-Hour Reminder:\""}],["$","p","\"STARTING SOON\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"STARTING SOON\""}]]]}],["$","div","News hooks",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":6},"children":"News hooks"}],[["$","p","\"Trump Orders DOJ to...\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"Trump Orders DOJ to...\""}],["$","p","\"IRS Responds to...\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"IRS Responds to...\""}]]]}],["$","div","Descriptive content labels",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":6},"children":"Descriptive content labels"}],[["$","p","\"New Video: [Title]\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"New Video: [Title]\""}],["$","p","\"Industry Insight: [Topic]\"",{"style":{"fontSize":12,"fontStyle":"italic","color":"#666"},"children":"\"Industry Insight: [Topic]\""}]]]}]]}]]}]]}]
28:["$","section",null,{"id":"blog","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"11 / Content"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Content Library - Blog Posts"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","p",null,{"style":{"color":"#666","fontSize":13.5,"marginBottom":"1.25rem"},"children":"All published articles as of April 2026. Primary author: Justin Botillier. Secondary: Jamie Jorgenstone. Dominant topics: 280E challenges, cannabis/psilocybin rescheduling, state tax policy, Dormant Commerce Clause."}],["$","div",null,{"style":{"display":"flex","flexDirection":"column","gap":"0.75rem"},"children":[["$","div","a-closer-look-at-irc-280e-and-where-we-stand",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/a-closer-look-at-irc-280e-and-where-we-stand","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"A Closer Look at IRC 280E (And Where We Stand)"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"March 23, 2026"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Jamie Jorgenstone"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"How taxpayers can challenge IRS's 280E interpretation within prescribed legal procedures. Covers the Reasonable Basis standard (§ 1.6662-3(b)(3)), penalty disclosure rules, and the right to contest via administrative appeals or judicial review. Core message: 'We follow the rules, even when breaking them.'"}]]}],["$","div","challenging-280e-why-within-the-meaning-matters",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/challenging-280e-why-within-the-meaning-matters","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"Challenging 280E: Why 'Within the Meaning' Matters"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"April 22, 2025"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Justin Botillier"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Argues 280E's language - 'within the meaning of' schedule I/II - means cannabis no longer triggers it given HHS, FDA, NIDA, OLC, and DOJ recognition. Also covers IRC 471(c) as a practical COGS-expansion tool for operators under $29M gross receipts."}]]}],["$","div","can-magic-mushroom-companies-successfully-challenge-280e",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/can-magic-mushroom-companies-successfully-challenge-280e","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"Can Magic Mushroom Companies Successfully Challenge 280E?"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"July 16, 2025"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Justin Botillier"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Extends the 'within the meaning of' argument to psilocybin. Uses FDA Breakthrough Therapy designations, NIDA safety data, and lack of compulsive-use patterns to argue psilocybin does not satisfy Schedule I criteria."}]]}],"$L5c","$L5d","$L5e","$L5f","$L60","$L61","$L62","$L63","$L64"]}],"$L65"]}]
29:["$","section",null,{"id":"position","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"12 / Position"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Calyx CPA Core Position"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","p",null,{"style":{"color":"#666","fontSize":13.5,"marginBottom":"1.5rem","lineHeight":1.6},"children":"Every article, email, and piece of content Calyx CPA produces is grounded in this legal and analytical framework. When generating new material, apply this lens: factual, citation-backed, strong, and defensible."}],["$","div",null,{"style":{"borderLeft":"4px solid #00caa5","paddingLeft":"1.5rem","marginBottom":"2rem"},"children":[["$","p",null,{"style":{"fontFamily":"Georgia, serif","fontSize":"1.25rem","fontWeight":700,"color":"#1a1a2e","lineHeight":1.5,"marginBottom":8},"children":"IRC Section 280E does not apply to cannabis businesses - because cannabis no longer satisfies the Schedule I definition “within the meaning of” the Controlled Substances Act."}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"This is not a fringe interpretation. It is a textual, statutory argument grounded in the language Congress actually wrote - and supported by official findings from HHS, FDA, NIDA, the OLC, and the DOJ."}]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginBottom":"1rem","borderTop":"3px solid #00caa5"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":14},"children":"The Legal Foundation"}],["$","div",null,{"style":{"display":"flex","flexDirection":"column","gap":14},"children":[["$","div","0",{"style":{"paddingBottom":14,"borderBottom":"1px solid #f0ebe4"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13.5,"color":"#1a1a2e","marginBottom":5},"children":"The statutory text: \"within the meaning of\""}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.65},"children":"IRC § 280E disallows deductions for businesses \"trafficking in controlled substances (within the meaning of schedule I and II of the Controlled Substances Act).\" That phrase - \"within the meaning of\" - is the operative legal question. For 280E to apply, cannabis must actually satisfy the Schedule I definition as a matter of scientific and medical fact, not merely administrative listing."}]]}],["$","div","1",{"style":{"paddingBottom":14,"borderBottom":"1px solid #f0ebe4"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13.5,"color":"#1a1a2e","marginBottom":5},"children":"Schedule I criteria cannabis no longer meets"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.65},"children":"Schedule I requires: (1) high potential for abuse, (2) no currently accepted medical use, and (3) lack of accepted safety under medical supervision. HHS, FDA, and NIDA have formally concluded that cannabis does not satisfy criteria (2) and (3). The OLC's April 2024 ruling held that the DEA's five-factor scheduling test was \"impermissibly narrow\" and that HHS's scientific findings are binding on the DEA."}]]}],["$","div","2",{"style":{"paddingBottom":14,"borderBottom":"1px solid #f0ebe4"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13.5,"color":"#1a1a2e","marginBottom":5},"children":"Supporting legal authority"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.65},"children":"HHS August 2023 recommendation to move cannabis to Schedule III. FDA and NIDA findings on accepted medical use. OLC April 2024 opinion constraining DEA authority. DOJ's consistent posture post-Cole Memo. These are not advocacy positions - they are official agency determinations that form the evidentiary basis of Calyx's argument."}]]}],"$L66"]}]]}],"$L67","$L68"]}]
2a:["$","section",null,{"id":"industries","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"13 / Audience"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"Industries & Audiences"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr 1fr","gap":"1rem"},"children":[["$","div","Cannabis",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","borderTop":"3px solid #00caa5"},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":15,"marginBottom":6},"children":"Cannabis"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#666","marginBottom":12,"lineHeight":1.55},"children":"Cannabis business operators, cultivators, processors, retailers, distributors, investors."}],["$","div",null,{"children":[["$","span","280E mitigation",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"280E mitigation"}],["$","span","IRC 471(c)",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"IRC 471(c)"}],["$","span","Amended returns",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Amended returns"}],["$","span","Entity structuring",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Entity structuring"}],["$","span","State tax policy",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"State tax policy"}],["$","span","Rescheduling implications",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Rescheduling implications"}]]}]]}],["$","div","Psychedelics / Psilocybin",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","borderTop":"3px solid #c9a94e"},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":15,"marginBottom":6},"children":"Psychedelics / Psilocybin"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#666","marginBottom":12,"lineHeight":1.55},"children":"Psilocybin service centre operators (OR, CO), plant medicine clinics, retreat operators, researchers, early-stage companies."}],["$","div",null,{"children":[["$","span","280E applicability",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"280E applicability"}],["$","span","Business formation",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Business formation"}],["$","span","Tax strategy",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Tax strategy"}],"$L69","$L6a"]}]]}],"$L6b"]}]]}]
2b:["$","section",null,{"id":"ai","children":[["$","span",null,{"className":"inline-block text-xs font-semibold tracking-[0.18em] uppercase px-3 py-1 rounded-full mb-3","style":{"backgroundColor":"#00caa518","color":"#00a88a"},"children":"14 / AI"}],["$","h2",null,{"style":{"fontFamily":"Georgia, serif","color":"#1a1a2e","fontSize":"1.6rem","fontWeight":700,"marginBottom":"0.5rem"},"children":"AI Generation Instructions"}],["$","div",null,{"style":{"height":2,"background":"linear-gradient(90deg, #00caa5, transparent)","marginBottom":"2rem","borderRadius":99}}],["$","p",null,{"style":{"color":"#666","fontSize":13.5,"marginBottom":"1.5rem"},"children":"When generating any Calyx CPA content - emails, blog posts, social copy, webinar descriptions - follow these instructions."}],["$","div",null,{"style":{"background":"linear-gradient(135deg, #fff, #c9a94e06)","border":"2px solid #c9a94e50","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.18em","textTransform":"uppercase","color":"#8a6f2e","marginBottom":16},"children":"10-Step Generation Checklist"}],["$","ol",null,{"style":{"listStyle":"none","padding":0,"display":"flex","flexDirection":"column","gap":14},"children":[["$","li","0",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[1,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"Identify the email type"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Choose from: Industry News, Webinar, Client Update, Event, Content Release. Each has distinct structure, tone, and closing."}]]}]]}],["$","li","1",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[2,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"Use the standard light HTML template"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"White body (#FFFFFF), dark text, white header with dark logo + cannabis imagery right, emerald footer (#0e7d5a). Teal CTA (#00caa5) white text. Dark variant is one-off cinematic only."}]]}]]}],["$","li","2",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[3,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"Open with personalisation"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"'Hi << First Name >>,' or 'Dear *|FNAME|*,' - never skip. State the email's purpose in the first sentence."}]]}]]}],["$","li","3",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[4,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"Write in short, punchy paragraphs"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"2-4 sentences max per paragraph. No long blocks of text. Every paragraph moves toward a next step."}]]}]]}],["$","li","4",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[5,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"One primary CTA button"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Teal (#00caa5), white bold text. One per email. Centred. Label matches the action (Register Here / Watch the Video / Contact Us)."}]]}]]}],["$","li","5",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[6,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"Sign off correctly"}],"$L6c"]}]]}],"$L6d","$L6e","$L6f","$L70","$L71"]}]]}],"$L72"]}]
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a44384e3783e1f30fb_Untitled-design-36.png","image"]
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d65430349f49cf0afd43_bryant_imgupscaler.ai_v1(Fast)_2K.png","image"]
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/698631b344cb92c0ec2f6e8a_hf_20260206_174755_f40ea12d-fedb-4d8c-b40f-cd5764fad13f.png","image"]
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff37a4a3e2602c0c4b8_prep.png","image"]
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff48fb7ecba5d54a2cf_planning.png","image"]
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff376bb5acd1f9f6954_business.png","image"]
:HL["https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff3623473304d2d9560_structure.png","image"]
:HL["https://yt3.ggpht.com/JouUNvtR2qMr1j1ay6cp6jmwgPEJp6RKgW0QwG-3AjWL33G51ELbWyOWkCn34tQv6vRCPR7t0w=s176-c-k-c0x00ffffff-no-rj-mo","image"]
:HL["https://i.ytimg.com/vi/6sx3UwJUDr0/hq720.jpg","image"]
:HL["https://i.ytimg.com/vi/-5YkeDPfU7Y/hq720.jpg","image"]
:HL["https://i.ytimg.com/vi/un7HjtvHrFA/hq720.jpg","image"]
:HL["https://i.ytimg.com/vi/7jez1SAY-zk/hq720.jpg","image"]
:HL["/brand-2022/pages/clearspace.jpg","image"]
:HL["/brand-2022/pages/construction-grid.jpg","image"]
:HL["/brand-2022/mockups/pattern-tile.jpg","image"]
:HL["/brand-2022/logos/cover-spread.jpg","image"]
:HL["/brand-2022/mockups/reception-sign.jpg","image"]
:HL["/brand-2022/mockups/vehicle-wraps.jpg","image"]
:HL["/brand-2022/mockups/website-mockup.jpg","image"]
:HL["/brand-2022/mockups/year-end-report.jpg","image"]
:HL["/brand-2022/mockups/relax-ad.jpg","image"]
2e:["$","div","Gold Accent",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#c9a94e"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Gold Accent"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#c9a94e","label":"#c9a94e","size":"sm"}],["$","$L19",null,{"value":"PMS 129C","label":"PMS 129C","size":"sm"}]]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Borders, dividers, premium accents. Web + print."}]]}]]}]
2f:["$","div","Dark Navy",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#1a1a2e"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Dark Navy"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#1a1a2e","label":"#1a1a2e","size":"sm"}],""]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Primary body text, headings, dark backgrounds."}]]}]]}]
30:["$","div","Cream",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#f8f6f3"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Cream"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#f8f6f3","label":"#f8f6f3","size":"sm"}],""]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Page background. Warm off-white, never pure white."}]]}]]}]
31:["$","div","Warm White",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#faf9f7"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Warm White"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#faf9f7","label":"#faf9f7","size":"sm"}],""]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Card backgrounds, inner sections."}]]}]]}]
32:["$","div","Eggshell",{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","div",null,{"style":{"height":72,"background":"#f2ecd3"}}],["$","div",null,{"style":{"padding":"10px 12px"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":4},"children":"Eggshell"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4,"marginBottom":6},"children":[["$","$L19",null,{"value":"#f2ecd3","label":"#f2ecd3","size":"sm"}],""]}],["$","p",null,{"style":{"fontSize":11,"color":"#888","lineHeight":1.45},"children":"Print stationery interiors, year-end report covers."}]]}]]}]
33:["$","div",null,{"style":{"background":"linear-gradient(135deg, #00caa508, #c9a94e08)","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":["$","p",null,{"style":{"fontSize":13.5,"color":"#555","lineHeight":1.6},"children":[["$","strong",null,{"style":{"color":"#1a1a2e"},"children":"Email design rule:"}]," Emerald footer (#0e7d5a) on ALL emails. CTA buttons always teal (#00caa5) with white bold text. White email body (#ffffff) with dark charcoal text. White header with dark Calyx CPA logo + cannabis plant imagery on the right. The all-black body + white text variant is cinematic-only - do not use as default."]}]}]
34:["$","div","Jamie Jorgenstone",{"children":[["$","div",null,{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","marginBottom":6},"children":["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a44384e3783e1f30fb_Untitled-design-36.png","alt":"Jamie Jorgenstone","style":{"width":"100%","height":200,"objectFit":"cover","objectPosition":"top","display":"block"}}]}],["$","p",null,{"style":{"fontSize":12,"fontWeight":600,"color":"#1a1a2e"},"children":"Jamie Jorgenstone"}],["$","p",null,{"style":{"fontSize":11,"color":"#888"},"children":"CPA"}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":10,"color":"#aaa","wordBreak":"break-all","marginTop":2},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a44384e3783e1f30fb_Untitled-design-36.png"}]]}]
35:["$","div","Bryant Zwart",{"children":[["$","div",null,{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","marginBottom":6},"children":["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d65430349f49cf0afd43_bryant_imgupscaler.ai_v1(Fast)_2K.png","alt":"Bryant Zwart","style":{"width":"100%","height":200,"objectFit":"cover","objectPosition":"top","display":"block"}}]}],["$","p",null,{"style":{"fontSize":12,"fontWeight":600,"color":"#1a1a2e"},"children":"Bryant Zwart"}],["$","p",null,{"style":{"fontSize":11,"color":"#888"},"children":"CPA"}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":10,"color":"#aaa","wordBreak":"break-all","marginTop":2},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d65430349f49cf0afd43_bryant_imgupscaler.ai_v1(Fast)_2K.png"}]]}]
36:["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":"1rem"},"children":[["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"Hero / Atmosphere Imagery"}],["$","div",null,{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de","marginBottom":8},"children":["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/698631b344cb92c0ec2f6e8a_hf_20260206_174755_f40ea12d-fedb-4d8c-b40f-cd5764fad13f.png","alt":"Cannabis plant hero","style":{"width":"100%","height":180,"objectFit":"cover","display":"block"}}]}],["$","p",null,{"style":{"fontSize":12,"fontWeight":600,"color":"#1a1a2e","marginBottom":2},"children":"Cannabis plant / nature photography"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5,"marginBottom":4},"children":"Used in hero sections and content backgrounds. Natural, earthy, authentic - not commercial stock."}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":10,"color":"#aaa","wordBreak":"break-all"},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/698631b344cb92c0ec2f6e8a_hf_20260206_174755_f40ea12d-fedb-4d8c-b40f-cd5764fad13f.png"}]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"Service Icons"}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":12},"children":[["$","div","Tax Preparation",{"style":{"textAlign":"center","background":"#f8f6f3","borderRadius":8,"padding":"14px 10px","border":"1px solid #e8e4de"},"children":[["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff37a4a3e2602c0c4b8_prep.png","alt":"Tax Preparation","style":{"height":40,"objectFit":"contain","marginBottom":6,"display":"block","margin":"0 auto 6px"}}],["$","p",null,{"style":{"fontSize":11,"color":"#666"},"children":"Tax Preparation"}]]}],["$","div","Tax Planning",{"style":{"textAlign":"center","background":"#f8f6f3","borderRadius":8,"padding":"14px 10px","border":"1px solid #e8e4de"},"children":[["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff48fb7ecba5d54a2cf_planning.png","alt":"Tax Planning","style":{"height":40,"objectFit":"contain","marginBottom":6,"display":"block","margin":"0 auto 6px"}}],["$","p",null,{"style":{"fontSize":11,"color":"#666"},"children":"Tax Planning"}]]}],["$","div","Accounting & Bookkeeping",{"style":{"textAlign":"center","background":"#f8f6f3","borderRadius":8,"padding":"14px 10px","border":"1px solid #e8e4de"},"children":[["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff376bb5acd1f9f6954_business.png","alt":"Accounting & Bookkeeping","style":{"height":40,"objectFit":"contain","marginBottom":6,"display":"block","margin":"0 auto 6px"}}],["$","p",null,{"style":{"fontSize":11,"color":"#666"},"children":"Accounting & Bookkeeping"}]]}],["$","div","Business Structuring",{"style":{"textAlign":"center","background":"#f8f6f3","borderRadius":8,"padding":"14px 10px","border":"1px solid #e8e4de"},"children":[["$","img",null,{"src":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff3623473304d2d9560_structure.png","alt":"Business Structuring","style":{"height":40,"objectFit":"contain","marginBottom":6,"display":"block","margin":"0 auto 6px"}}],["$","p",null,{"style":{"fontSize":11,"color":"#666"},"children":"Business Structuring"}]]}]]}],["$","p",null,{"style":{"fontSize":12,"color":"#666","marginTop":10,"lineHeight":1.5},"children":"Teal line-art icons on light backgrounds. Consistent with website teal (#00caa5)."}]]}]]}]
37:["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginTop":"1rem"},"children":[["$","div",null,{"style":{"display":"flex","alignItems":"center","gap":12,"marginBottom":14},"children":[["$","img",null,{"src":"https://yt3.ggpht.com/JouUNvtR2qMr1j1ay6cp6jmwgPEJp6RKgW0QwG-3AjWL33G51ELbWyOWkCn34tQv6vRCPR7t0w=s176-c-k-c0x00ffffff-no-rj-mo","alt":"CalyxCPA YouTube","style":{"width":40,"height":40,"borderRadius":"50%","objectFit":"cover","border":"2px solid #e8e4de"}}],["$","div",null,{"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":2},"children":"YouTube Channel - @CalyxCPA"}],["$","a",null,{"href":"https://www.youtube.com/@CalyxCPA","target":"_blank","rel":"noopener noreferrer","style":{"fontSize":12,"color":"#888","textDecoration":"none"},"children":"youtube.com/@CalyxCPA"}]]}]]}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"repeat(4, 1fr)","gap":10},"children":[["$","a","6sx3UwJUDr0",{"href":"https://www.youtube.com/watch?v=6sx3UwJUDr0","target":"_blank","rel":"noopener noreferrer","style":{"textDecoration":"none","display":"block"},"children":["$","div",null,{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","img",null,{"src":"https://i.ytimg.com/vi/6sx3UwJUDr0/hq720.jpg","alt":"Challenging IRS Code 280E in 2026: The Fight for Fair Cannabis Taxation","style":{"width":"100%","aspectRatio":"16/9","objectFit":"cover","display":"block"}}],["$","div",null,{"style":{"padding":"8px 10px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#1a1a2e","lineHeight":1.4,"marginBottom":4,"display":"-webkit-box","WebkitLineClamp":2,"WebkitBoxOrient":"vertical","overflow":"hidden"},"children":"Challenging IRS Code 280E in 2026: The Fight for Fair Cannabis Taxation"}],["$","p",null,{"style":{"fontSize":10,"color":"#aaa"},"children":["21"," views · ","7 days ago"]}]]}]]}]}],["$","a","-5YkeDPfU7Y",{"href":"https://www.youtube.com/watch?v=-5YkeDPfU7Y","target":"_blank","rel":"noopener noreferrer","style":{"textDecoration":"none","display":"block"},"children":["$","div",null,{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","img",null,{"src":"https://i.ytimg.com/vi/-5YkeDPfU7Y/hq720.jpg","alt":"Challenging 280E: Rescheduling, Claiming Deductions, and Amending Tax Returns for Refunds","style":{"width":"100%","aspectRatio":"16/9","objectFit":"cover","display":"block"}}],["$","div",null,{"style":{"padding":"8px 10px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#1a1a2e","lineHeight":1.4,"marginBottom":4,"display":"-webkit-box","WebkitLineClamp":2,"WebkitBoxOrient":"vertical","overflow":"hidden"},"children":"Challenging 280E: Rescheduling, Claiming Deductions, and Amending Tax Returns for Refunds"}],["$","p",null,{"style":{"fontSize":10,"color":"#aaa"},"children":["54"," views · ","4 weeks ago"]}]]}]]}]}],["$","a","un7HjtvHrFA",{"href":"https://www.youtube.com/watch?v=un7HjtvHrFA","target":"_blank","rel":"noopener noreferrer","style":{"textDecoration":"none","display":"block"},"children":["$","div",null,{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","img",null,{"src":"https://i.ytimg.com/vi/un7HjtvHrFA/hq720.jpg","alt":"Cannabis Tax Q&A: Challenging 280E, IRS Risks, Refund Claims, and Audit Defense","style":{"width":"100%","aspectRatio":"16/9","objectFit":"cover","display":"block"}}],["$","div",null,{"style":{"padding":"8px 10px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#1a1a2e","lineHeight":1.4,"marginBottom":4,"display":"-webkit-box","WebkitLineClamp":2,"WebkitBoxOrient":"vertical","overflow":"hidden"},"children":"Cannabis Tax Q&A: Challenging 280E, IRS Risks, Refund Claims, and Audit Defense"}],["$","p",null,{"style":{"fontSize":10,"color":"#aaa"},"children":["196"," views · ","4 weeks ago"]}]]}]]}]}],["$","a","7jez1SAY-zk",{"href":"https://www.youtube.com/watch?v=7jez1SAY-zk","target":"_blank","rel":"noopener noreferrer","style":{"textDecoration":"none","display":"block"},"children":["$","div",null,{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff"},"children":[["$","img",null,{"src":"https://i.ytimg.com/vi/7jez1SAY-zk/hq720.jpg","alt":"Office Hours: Who Has Exposure to 280E?","style":{"width":"100%","aspectRatio":"16/9","objectFit":"cover","display":"block"}}],"$L73"]}]}]]}]]}]
38:["$","div",null,{"style":{"background":"#faf9f7","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginTop":"1rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"All Asset URLs (for AI prompts)"}],["$","div",null,{"style":{"display":"flex","flexDirection":"column","gap":6},"children":[["$","div","logo",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"logo"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f28d0d8ba49fe509d002af_calyxcpa%20Logo.png","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f28d0d8ba49fe509d002af_calyxcpa%20Logo.png"}]]}],["$","div","teamGroup",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"teamGroup"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d6749e35f473a88fbf5d_team-pic.png","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d6749e35f473a88fbf5d_team-pic.png"}]]}],["$","div","heroPlant",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"heroPlant"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/698631b344cb92c0ec2f6e8a_hf_20260206_174755_f40ea12d-fedb-4d8c-b40f-cd5764fad13f.png","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/698631b344cb92c0ec2f6e8a_hf_20260206_174755_f40ea12d-fedb-4d8c-b40f-cd5764fad13f.png"}]]}],["$","div","justin",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"justin"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a75bdb636a2b13d0af_0zMl4jpw-768x768.jpeg","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a75bdb636a2b13d0af_0zMl4jpw-768x768.jpeg"}]]}],["$","div","jamie",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"jamie"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a44384e3783e1f30fb_Untitled-design-36.png","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f4c3a44384e3783e1f30fb_Untitled-design-36.png"}]]}],["$","div","bryant",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"bryant"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d65430349f49cf0afd43_bryant_imgupscaler.ai_v1(Fast)_2K.png","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/68f3d65430349f49cf0afd43_bryant_imgupscaler.ai_v1(Fast)_2K.png"}]]}],"$L74","$L75","$L76","$L77","$L78"]}]]}]
39:["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Subhead (Print)"}]
3a:["$","p",null,{"style":{"fontSize":"1.3rem","color":"#1a1a2e","fontWeight":400,"letterSpacing":"0.04em","marginBottom":6},"children":"TERMINA REGULAR"}]
3b:["$","p",null,{"style":{"fontFamily":"monospace","fontSize":11,"color":"#c9a94e"},"children":"Termina, Regular"}]
3c:["$","p",null,{"style":{"fontSize":12.5,"color":"#666","marginTop":8,"lineHeight":1.5},"children":"Same family lighter weight. Subheads, callouts, captions on print collateral."}]
3d:["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Body (Print)"}],["$","p",null,{"style":{"fontSize":"1.1rem","color":"#1a1a2e","marginBottom":6},"children":"Gotham Book"}],["$","p",null,{"style":{"fontFamily":"monospace","fontSize":11,"color":"#c9a94e"},"children":"Gotham, Book"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#666","marginTop":8,"lineHeight":1.5},"children":"Geometric sans-serif. Clean, crisp. Any weight in family acceptable. Web fallback: Inter (current site body)."}]]}]
3e:["$","p",null,{"style":{"fontSize":13,"fontWeight":700,"color":"#1a1a2e","textAlign":"center"},"children":"Badge / seal"}]
3f:["$","p",null,{"style":{"fontSize":11.5,"color":"#888","textAlign":"center","marginTop":3},"children":"Foil + sticker"}]
40:["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"repeat(3, 1fr)","gap":12},"children":[["$","div","Primary lockup (vertical)",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"Primary lockup (vertical)"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"Mandala icon top, CALYX wordmark bottom. Default for cover treatments and signage."}]]}],["$","div","Icon-only mark",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"Icon-only mark"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"Mandala alone. Use at very large scale (signage, vehicle wraps) or very small (favicon, social avatar, watermark)."}]]}],["$","div","CALYX CPA inline",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"CALYX CPA inline"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"Mandala left, CALYX CPA wordmark right (single line). Default for letterhead, email header, business cards."}]]}],["$","div","Stacked CPA right",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"Stacked CPA right"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"CALYX wordmark with CPA stacked vertically to the right. Compact horizontal applications."}]]}],["$","div","Badge / seal",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"Badge / seal"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"Mandala centered with 'CALYX / CERTIFIED PUBLIC ACCOUNTANT' arched around. Foil stamp, sticker, year-end report cover."}]]}],["$","div","Diamond / circle crops",{"style":{"background":"#faf9f7","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13,"color":"#1a1a2e","marginBottom":5},"children":"Diamond / circle crops"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.5},"children":"Mandala cropped inside diamond or circle for social avatar and profile picture variants."}]]}]]}]
41:["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":12,"marginTop":14},"children":[["$","div",null,{"style":{"background":"#faf9f7","borderRadius":8,"border":"1px solid #e8e4de","overflow":"hidden"},"children":[["$","img",null,{"src":"/brand-2022/pages/clearspace.jpg","alt":"Logo clearspace diagram","style":{"width":"100%","height":220,"objectFit":"contain","display":"block","borderBottom":"1px solid #e8e4de","background":"#fff"}}],["$","div",null,{"style":{"padding":"10px 14px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.12em","textTransform":"uppercase","color":"#00a88a","marginBottom":4},"children":"Clearspace"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#555","lineHeight":1.55},"children":"Minimum clearspace on all four sides equals the cap-height of the CALYX wordmark."}]]}]]}],["$","div",null,{"style":{"background":"#faf9f7","borderRadius":8,"border":"1px solid #e8e4de","overflow":"hidden"},"children":[["$","img",null,{"src":"/brand-2022/pages/construction-grid.jpg","alt":"Logo construction grid","style":{"width":"100%","height":220,"objectFit":"contain","display":"block","borderBottom":"1px solid #e8e4de","background":"#fff"}}],["$","div",null,{"style":{"padding":"10px 14px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.12em","textTransform":"uppercase","color":"#00a88a","marginBottom":4},"children":"Construction"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#555","lineHeight":1.55},"children":"Built on a geometric grid. Do not redraw - reproduce from approved PNG files only."}]]}]]}]]}]
42:["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":12,"marginTop":12},"children":[["$","div",null,{"style":{"background":"#f3fbf7","borderRadius":8,"padding":"12px 14px","border":"1px solid #00caa540"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.12em","textTransform":"uppercase","color":"#00a88a","marginBottom":8},"children":"Do"}],["$","ul",null,{"style":{"fontSize":12.5,"color":"#555","lineHeight":1.6,"paddingLeft":16,"margin":0},"children":[["$","li",null,{"children":"Use a single solid color for the entire mark"}],["$","li",null,{"children":"Use Spring Green (#5BFEA8) on Blue Metal (#062C38) for hero impact"}],["$","li",null,{"children":"Use the dark version on light backgrounds, white knockout on dark"}],["$","li",null,{"children":"Reproduce from approved PNG logo files"}]]}]]}],["$","div",null,{"style":{"background":"#fdf3f1","borderRadius":8,"padding":"12px 14px","border":"1px solid #e8b4ad"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.12em","textTransform":"uppercase","color":"#c0392b","marginBottom":8},"children":"Do not"}],["$","ul",null,{"style":{"fontSize":12.5,"color":"#555","lineHeight":1.6,"paddingLeft":16,"margin":0},"children":[["$","li",null,{"children":"Combine multiple colors within the logo"}],["$","li",null,{"children":"Add strokes, drop shadows, or outlines"}],["$","li",null,{"children":"Stretch, skew, or rotate the mark"}],["$","li",null,{"children":"Place on busy photography without a clearspace plate"}],["$","li",null,{"children":"Recreate, redraw, or substitute fonts"}]]}]]}]]}]
43:["$","div",null,{"style":{"marginTop":14,"padding":"12px 14px","background":"#faf9f7","borderRadius":8,"border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.12em","textTransform":"uppercase","color":"#00a88a","marginBottom":8},"children":"Logo files (PNG, 1600w)"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":8,"marginBottom":12},"children":[["$","a","Primary lockup",{"href":"/brand-2022/logos/primary-lockup.png","download":"primary-lockup.png","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","primary-lockup.png"]}],["$","a","Icon mark",{"href":"/brand-2022/logos/icon-mark.png","download":"icon-mark.png","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","icon-mark.png"]}],["$","a","Alternates",{"href":"/brand-2022/logos/lockup-alternates.png","download":"lockup-alternates.png","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","lockup-alternates.png"]}],["$","a","Lockup variants",{"href":"/brand-2022/logos/lockup-variants.png","download":"lockup-variants.png","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","lockup-variants.png"]}],["$","a","Badge / seal",{"href":"/brand-2022/logos/badge-seals.png","download":"badge-seals.png","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","badge-seals.png"]}],["$","a","Pattern tile",{"href":"/brand-2022/logos/pattern-tile.png","download":"pattern-tile.png","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","pattern-tile.png"]}]]}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.12em","textTransform":"uppercase","color":"#00a88a","marginBottom":8},"children":"Page renders (JPG)"}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":8},"children":[["$","a","Primary lockup",{"href":"/brand-2022/logos/primary-lockup.jpg","download":"primary-lockup.jpg","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","primary-lockup.jpg"]}],["$","a","Cover mandala",{"href":"/brand-2022/logos/cover-mandala.jpg","download":"cover-mandala.jpg","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","cover-mandala.jpg"]}],["$","a","Cover spread",{"href":"/brand-2022/logos/cover-spread.jpg","download":"cover-spread.jpg","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","cover-spread.jpg"]}],["$","a","Clearspace",{"href":"/brand-2022/pages/clearspace.jpg","download":"clearspace.jpg","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","clearspace.jpg"]}],["$","a","Construction grid",{"href":"/brand-2022/pages/construction-grid.jpg","download":"construction-grid.jpg","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","construction-grid.jpg"]}],["$","a","Logo color tests",{"href":"/brand-2022/mockups/logo-color-tests.jpg","download":"logo-color-tests.jpg","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","logo-color-tests.jpg"]}],"$L79"]}]]}]
44:["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":"1rem"},"children":[["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":0,"overflow":"hidden"},"children":[["$","img",null,{"src":"/brand-2022/mockups/pattern-tile.jpg","alt":"Mandala pattern tile (Spring Green on Blue Metal)","style":{"width":"100%","height":260,"objectFit":"contain","display":"block","background":"#062C38"}}],["$","div",null,{"style":{"padding":"14px 18px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":8},"children":"Pattern Asset"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.6},"children":"Repeating mandala tile - diagonally split, Spring Green on Blue Metal (or inverted). Used for tents, social backgrounds, stationery interiors, signage backdrops."}],["$","div",null,{"style":{"marginTop":8,"display":"flex","flexWrap":"wrap","gap":6},"children":[["$","a",null,{"href":"/brand-2022/logos/pattern-tile.png","download":"pattern-tile.png","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":"↓ pattern-tile.png"}],["$","a",null,{"href":"/brand-2022/mockups/pattern-tile.jpg","download":"pattern-tile.jpg","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":"↓ pattern-tile.jpg"}]]}]]}]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":0,"overflow":"hidden"},"children":[["$","img",null,{"src":"/brand-2022/logos/cover-spread.jpg","alt":"Cover spread - mandala on field photo","style":{"width":"100%","height":260,"objectFit":"contain","display":"block","background":"#0a3140"}}],["$","div",null,{"style":{"padding":"14px 18px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":8},"children":"Photography Direction"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.6,"marginBottom":8},"children":[["$","strong",null,{"style":{"color":"#1a1a2e"},"children":"Calm, outdoor, escapist."}]," Mountains, lakes, forests, fields, wide skies, sunsets, water reflections, hiking, kayaking, dogs, wheat fields."]}],["$","div",null,{"style":{"display":"flex","flexWrap":"wrap","gap":4},"children":[["$","span","Outdoor",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Outdoor"}],["$","span","Calm",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Calm"}],["$","span","Anti-cubicle",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Anti-cubicle"}],["$","span","Anti-stoner",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Anti-stoner"}],["$","span","Natural light",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Natural light"}]]}]]}]]}]]}]
45:["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginTop":"1rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"Brand In Use"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.6,"marginBottom":14},"children":"Approved physical applications across signage, fleet, print, and event collateral. Reproduce only on the approved color values + PNG logo files above."}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"repeat(3, 1fr)","gap":12},"children":[["$","div","Office reception sign",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/reception-sign.jpg","alt":"Office reception sign","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Office reception sign"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Illuminated mandala on wood-clad wall."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/reception-sign.jpg","download":"reception-sign.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","reception-sign.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/reception-sign.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}],["$","div","Vehicle wraps",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/vehicle-wraps.jpg","alt":"Vehicle wraps","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Vehicle wraps"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Van + Tesla. Spring Green on Blue Metal."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/vehicle-wraps.jpg","download":"vehicle-wraps.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","vehicle-wraps.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/vehicle-wraps.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}],["$","div","Website mockup",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/website-mockup.jpg","alt":"Website mockup","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Website mockup"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Digital lockup applied to landing page."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/website-mockup.jpg","download":"website-mockup.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","website-mockup.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/website-mockup.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}],["$","div","Year-end report",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/year-end-report.jpg","alt":"Year-end report","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],"$L7a"]}],"$L7b","$L7c","$L7d","$L7e","$L7f","$L80","$L81","$L82","$L83","$L84","$L85"]}],"$L86"]}]
46:["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginTop":"1rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"Ad Lockup Formula"}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1.2fr 1fr","gap":12,"marginBottom":12},"children":[["$","div",null,{"style":{"borderRadius":10,"overflow":"hidden","border":"1px solid #e8e4de"},"children":["$","img",null,{"src":"/brand-2022/mockups/relax-ad.jpg","alt":"RELAX ad lockup","style":{"width":"100%","display":"block"}}]}],["$","div",null,{"style":{"background":"#062C38","color":"#fff","borderRadius":10,"padding":"1.5rem 1.75rem","display":"flex","flexDirection":"column","justifyContent":"center"},"children":[["$","p",null,{"style":{"fontSize":"2rem","fontWeight":800,"letterSpacing":"0.08em","marginBottom":4,"color":"#5BFEA8"},"children":"RELAX"}],["$","p",null,{"style":{"fontSize":"1.05rem","fontWeight":600,"letterSpacing":"0.04em","marginBottom":14},"children":"WE HAVE YOU COVERED"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#cfe9dd","borderTop":"1px solid #1a4a55","paddingTop":10},"children":"[Calyx CPA logo]  |  WE'RE HERE - calyxcpa.com"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.6},"children":"Pattern: bold imperative headline + reassurance line + branded image + URL CTA. Reuse the structure for outdoor, print, and social ads. Replace the headline (RELAX) with the campaign verb (PLAN, FILE, BUILD, GROW)."}]]}]
47:["$","p","1",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#666","paddingLeft":10,"borderLeft":"2px solid #00caa5","marginBottom":6,"lineHeight":1.5},"children":"\"As the April 15 tax deadline approaches, we want to make sure you are informed and prepared.\""}]
48:["$","p","2",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#666","paddingLeft":10,"borderLeft":"2px solid #00caa5","marginBottom":6,"lineHeight":1.5},"children":"\"Quick update, we've just released a new video...\""}]
49:["$","p","3",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#666","paddingLeft":10,"borderLeft":"2px solid #00caa5","marginBottom":6,"lineHeight":1.5},"children":"\"We're excited to kick off the 2026 tax filing season.\""}]
4a:["$","div",null,{"style":{"display":"flex","flexDirection":"column","gap":"1rem"},"children":[["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Closing Formulas"}],[["$","div","Broadcast / industry",{"style":{"borderBottom":"1px solid #f0ebe4","paddingBottom":8,"marginBottom":8},"children":[["$","p",null,{"style":{"fontSize":11,"color":"#999"},"children":"Broadcast / industry"}],["$","p",null,{"style":{"fontSize":13,"fontStyle":"italic","color":"#1a1a2e"},"children":"Best regards, CALYX CPA"}]]}],["$","div","Event / community",{"style":{"borderBottom":"1px solid #f0ebe4","paddingBottom":8,"marginBottom":8},"children":[["$","p",null,{"style":{"fontSize":11,"color":"#999"},"children":"Event / community"}],["$","p",null,{"style":{"fontSize":13,"fontStyle":"italic","color":"#1a1a2e"},"children":"Sincerely, CalyxCPA Team"}]]}],["$","div","Personal / CEO",{"style":{"borderBottom":"1px solid #f0ebe4","paddingBottom":8,"marginBottom":8},"children":[["$","p",null,{"style":{"fontSize":11,"color":"#999"},"children":"Personal / CEO"}],["$","p",null,{"style":{"fontSize":13,"fontStyle":"italic","color":"#1a1a2e"},"children":"Best regards, Justin Botillier, CEO, Calyx CPA"}]]}]]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Body Copy Rules"}],["$","ul",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.7,"paddingLeft":16},"children":[["$","li",null,{"children":"Short, punchy paragraphs (2-4 sentences)"}],["$","li",null,{"children":[["$","strong",null,{"children":"Bold"}]," for section headers"]}],["$","li",null,{"children":"Bullet lists with * for webinar topics"}],["$","li",null,{"children":"Emoji sparingly: 👉 actions, 🎤 Q&A, 📅 dates"}],["$","li",null,{"children":["Legal refs in full: ",["$","em",null,{"children":"IRC Section 280E"}],", ",["$","em",null,{"children":"§ 1.6662-3(b)(3)"}]]}],["$","li",null,{"children":"One primary CTA per email - teal (#00caa5), white bold text"}],["$","li",null,{"children":[["$","strong",null,{"style":{"color":"#c0392b"},"children":"No em dashes or en dashes."}]," Use a regular hyphen (-) or rewrite the sentence. This applies to all written content: emails, articles, social copy, webinar descriptions."]}]]}]]}]]}]
4b:["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Urgency framing"}]
4c:["$","tr","5",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#faf9f7"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","Bring your questions","”"]}],["$","$L19",null,{"value":"Bring your questions","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Webinar CTA"}]]}]
4d:["$","tr","6",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#fff"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","Incase you missed it: / In case you missed the webinar:","”"]}],["$","$L19",null,{"value":"Incase you missed it: / In case you missed the webinar:","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Re-engagement sections"}]]}]
4e:["$","tr","7",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#faf9f7"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","Quick update, we've just released...","”"]}],["$","$L19",null,{"value":"Quick update, we've just released...","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Content announcement opener"}]]}]
4f:["$","tr","8",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#fff"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","We look forward to seeing you","”"]}],["$","$L19",null,{"value":"We look forward to seeing you","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Event / in-person closer"}]]}]
50:["$","tr","9",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#faf9f7"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","We are accountants, after all... we follow the rules, even when 'breaking' them.","”"]}],["$","$L19",null,{"value":"We are accountants, after all... we follow the rules, even when 'breaking' them.","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Brand personality - signature line"}]]}]
51:["$","tr","10",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#fff"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","We believe that...","”"]}],["$","$L19",null,{"value":"We believe that...","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Values statement opener"}]]}]
52:["$","tr","11",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#faf9f7"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","Please note that...","”"]}],["$","$L19",null,{"value":"Please note that...","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Compliance caveat"}]]}]
53:["$","tr","12",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#fff"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","No action is needed at this time.","”"]}],["$","$L19",null,{"value":"No action is needed at this time.","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Client reassurance"}]]}]
54:["$","tr","13",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#faf9f7"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","within the meaning of","”"]}],["$","$L19",null,{"value":"within the meaning of","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Core legal argument - Congress's exact 280E language"}]]}]
55:["$","tr","14",{"style":{"borderBottom":"1px solid #f0ebe4","background":"#fff"},"children":[["$","td",null,{"style":{"padding":"10px 16px","fontStyle":"italic","color":"#444"},"children":["$","span",null,{"style":{"display":"inline-flex","alignItems":"flex-start","gap":8},"children":[["$","span",null,{"children":["“","defensible strategies","”"]}],["$","$L19",null,{"value":"defensible strategies","variant":"inline","label":"Copy"}]]}]}],["$","td",null,{"style":{"padding":"10px 16px","color":"#888","fontSize":12.5},"children":"Describes Calyx's approach to tax positions"}]]}]
56:["$","div",null,{"style":{"padding":"12px 16px","fontSize":13,"color":"#555","lineHeight":1.55},"children":"One-off only - used for cinematic/documentary campaigns. Body: #000000 | Text: #FFFFFF. Do NOT use as default template."}]
57:["$","li","4",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[5,"."]}],["$","span",null,{"children":"CTA - link to webinar, article, or contact Calyx"}]]}]
58:["$","div","TYPE 2",{"style":{"borderRadius":12,"overflow":"hidden","border":"1px solid #e8e4de"},"children":[["$","div",null,{"style":{"display":"flex","alignItems":"center","gap":10,"padding":"12px 20px","background":"#faf9f7","borderBottom":"1px solid #e8e4de"},"children":[["$","span",null,{"style":{"background":"#00caa5","color":"#fff","fontSize":10.5,"fontWeight":700,"padding":"3px 8px","borderRadius":99,"letterSpacing":"0.1em"},"children":"TYPE 2"}],["$","span",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":15},"children":"Webinar Announcement / Invitation"}]]}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":0,"background":"#fff"},"children":[["$","div",null,{"style":{"padding":"16px 20px","borderRight":"1px solid #f0ebe4"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Purpose"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","marginBottom":14,"lineHeight":1.55},"children":"Promote an upcoming webinar (MJBiz, Cannabis Business Times, or Calyx-hosted)."}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Subject lines"}],[["$","p","\"Why 280E May No Longer Apply Ahead of Rescheduling\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"Why 280E May No Longer Apply Ahead of Rescheduling\""}],["$","p","\"Challenging 280E: Webinar Follow-up Q&A\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"Challenging 280E: Webinar Follow-up Q&A\""}]],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":12,"marginBottom":4},"children":"Closing"}],["$","p",null,{"style":{"fontSize":13,"fontStyle":"italic","color":"#444"},"children":"Best regards, CALYX CPA"}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":10,"marginBottom":4},"children":"Tone"}],["$","p",null,{"style":{"fontSize":13,"color":"#666"},"children":"Energetic, educational. Emphasis on the value of attending."}]]}],["$","div",null,{"style":{"padding":"16px 20px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":10},"children":"Structure"}],["$","ol",null,{"style":{"paddingLeft":0,"listStyle":"none","display":"flex","flexDirection":"column","gap":8},"children":[["$","li","0",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[1,"."]}],["$","span",null,{"children":"Personalised greeting"}]]}],["$","li","1",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[2,"."]}],["$","span",null,{"children":"Webinar name (bold headline)"}]]}],["$","li","2",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[3,"."]}],["$","span",null,{"children":"Date / time / platform"}]]}],["$","li","3",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[4,"."]}],["$","span",null,{"children":"What we will cover (bullet list with *)"}]]}],["$","li","4",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[5,"."]}],["$","span",null,{"children":"Speaker names (Justin Botillier and/or Jamie Jorgenstone)"}]]}],["$","li","5",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[6,"."]}],["$","span",null,{"children":"CTA button: 'Register Here'"}]]}],["$","li","6",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[7,"."]}],["$","span",null,{"children":"'In case you missed it' section (optional)"}]]}]]}]]}]]}]]}]
59:["$","div","TYPE 3",{"style":{"borderRadius":12,"overflow":"hidden","border":"1px solid #e8e4de"},"children":[["$","div",null,{"style":{"display":"flex","alignItems":"center","gap":10,"padding":"12px 20px","background":"#faf9f7","borderBottom":"1px solid #e8e4de"},"children":[["$","span",null,{"style":{"background":"#00caa5","color":"#fff","fontSize":10.5,"fontWeight":700,"padding":"3px 8px","borderRadius":99,"letterSpacing":"0.1em"},"children":"TYPE 3"}],["$","span",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":15},"children":"Client / Operational Update"}]]}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":0,"background":"#fff"},"children":[["$","div",null,{"style":{"padding":"16px 20px","borderRight":"1px solid #f0ebe4"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Purpose"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","marginBottom":14,"lineHeight":1.55},"children":"Communicate important information to existing clients (tax deadlines, portal changes, office closures)."}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Subject lines"}],[["$","p","\"Tax Deadline 2026\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"Tax Deadline 2026\""}],["$","p","\"Tax Season Update and SmartVault Access\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"Tax Season Update and SmartVault Access\""}],["$","p","\"Holiday Office Closure Notice\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"Holiday Office Closure Notice\""}]],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":12,"marginBottom":4},"children":"Closing"}],["$","p",null,{"style":{"fontSize":13,"fontStyle":"italic","color":"#444"},"children":"Sincerely, CalyxCPA Team"}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":10,"marginBottom":4},"children":"Tone"}],["$","p",null,{"style":{"fontSize":13,"color":"#666"},"children":"Warm, helpful, precise. Like a trusted advisor. No ambiguity."}]]}],["$","div",null,{"style":{"padding":"16px 20px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":10},"children":"Structure"}],["$","ol",null,{"style":{"paddingLeft":0,"listStyle":"none","display":"flex","flexDirection":"column","gap":8},"children":[["$","li","0",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[1,"."]}],["$","span",null,{"children":"Dear *|FNAME|* *|LNAME|*,"}]]}],["$","li","1",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[2,"."]}],["$","span",null,{"children":"Context / reason (direct, no preamble)"}]]}],["$","li","2",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[3,"."]}],["$","span",null,{"children":"Bold section headers for each topic"}]]}],["$","li","3",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[4,"."]}],["$","span",null,{"children":"Specific instructions / information"}]]}],["$","li","4",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[5,"."]}],["$","span",null,{"children":"'Please note that...' for caveats"}]]}],["$","li","5",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[6,"."]}],["$","span",null,{"children":"Closing with next steps or reassurance"}]]}]]}]]}]]}]]}]
5a:["$","div","TYPE 4",{"style":{"borderRadius":12,"overflow":"hidden","border":"1px solid #e8e4de"},"children":[["$","div",null,{"style":{"display":"flex","alignItems":"center","gap":10,"padding":"12px 20px","background":"#faf9f7","borderBottom":"1px solid #e8e4de"},"children":[["$","span",null,{"style":{"background":"#00caa5","color":"#fff","fontSize":10.5,"fontWeight":700,"padding":"3px 8px","borderRadius":99,"letterSpacing":"0.1em"},"children":"TYPE 4"}],["$","span",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":15},"children":"Event / Conference Announcement"}]]}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":0,"background":"#fff"},"children":[["$","div",null,{"style":{"padding":"16px 20px","borderRight":"1px solid #f0ebe4"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Purpose"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","marginBottom":14,"lineHeight":1.55},"children":"Promote Calyx's presence at industry events (MJBizCon, Psychedelic Science, Golf Classic, etc.)."}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Subject lines"}],[["$","p","\"Headed to MJBizCon Again This Year\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"Headed to MJBizCon Again This Year\""}],["$","p","\"Connect with Us in Denver\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"Connect with Us in Denver\""}]],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":12,"marginBottom":4},"children":"Closing"}],["$","p",null,{"style":{"fontSize":13,"fontStyle":"italic","color":"#444"},"children":"Sincerely, CalyxCPA Team"}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":10,"marginBottom":4},"children":"Tone"}],["$","p",null,{"style":{"fontSize":13,"color":"#666"},"children":"Warm, excited, community-focused. First-person plural ('we're excited', 'we'd love to connect')."}]]}],["$","div",null,{"style":{"padding":"16px 20px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":10},"children":"Structure"}],["$","ol",null,{"style":{"paddingLeft":0,"listStyle":"none","display":"flex","flexDirection":"column","gap":8},"children":[["$","li","0",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[1,"."]}],["$","span",null,{"children":"Event name and dates"}]]}],["$","li","1",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[2,"."]}],["$","span",null,{"children":"Calyx's role (speaking, exhibiting, sponsoring)"}]]}],["$","li","2",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[3,"."]}],["$","span",null,{"children":"Booth number / session name / special events"}]]}],["$","li","3",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[4,"."]}],["$","span",null,{"children":"Personal, warm, community-focused language"}]]}],["$","li","4",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[5,"."]}],["$","span",null,{"children":"CTA: 'Register Here' or 'See you there!'"}]]}]]}]]}]]}]]}]
5b:["$","div","TYPE 5",{"style":{"borderRadius":12,"overflow":"hidden","border":"1px solid #e8e4de"},"children":[["$","div",null,{"style":{"display":"flex","alignItems":"center","gap":10,"padding":"12px 20px","background":"#faf9f7","borderBottom":"1px solid #e8e4de"},"children":[["$","span",null,{"style":{"background":"#00caa5","color":"#fff","fontSize":10.5,"fontWeight":700,"padding":"3px 8px","borderRadius":99,"letterSpacing":"0.1em"},"children":"TYPE 5"}],["$","span",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":15},"children":"Content / Video Release"}]]}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":0,"background":"#fff"},"children":[["$","div",null,{"style":{"padding":"16px 20px","borderRight":"1px solid #f0ebe4"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Purpose"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","marginBottom":14,"lineHeight":1.55},"children":"Share a new video, recording, article, or resource."}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":6},"children":"Subject lines"}],[["$","p","\"New Video: Tax Structures & Accounting for Psilocybin Businesses\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"New Video: Tax Structures & Accounting for Psilocybin Businesses\""}],["$","p","\"New Video: A Live Conversation with...\"",{"style":{"fontSize":12.5,"fontStyle":"italic","color":"#444","marginBottom":3},"children":"\"New Video: A Live Conversation with...\""}]],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":12,"marginBottom":4},"children":"Closing"}],["$","p",null,{"style":{"fontSize":13,"fontStyle":"italic","color":"#444"},"children":"Best regards, CALYX CPA or CalyxCPA Team"}],["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginTop":10,"marginBottom":4},"children":"Tone"}],["$","p",null,{"style":{"fontSize":13,"color":"#666"},"children":"Brief, informative. Content sells itself - keep the email short."}]]}],["$","div",null,{"style":{"padding":"16px 20px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"textTransform":"uppercase","letterSpacing":"0.12em","color":"#999","marginBottom":10},"children":"Structure"}],["$","ol",null,{"style":{"paddingLeft":0,"listStyle":"none","display":"flex","flexDirection":"column","gap":8},"children":[["$","li","0",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[1,"."]}],["$","span",null,{"children":"'Hello *|FNAME|*,'"}]]}],["$","li","1",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[2,"."]}],["$","span",null,{"children":"'Quick update, we've just released...' opener"}]]}],["$","li","2",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[3,"."]}],["$","span",null,{"children":"What the content covers (2-3 sentences)"}]]}],["$","li","3",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[4,"."]}],["$","span",null,{"children":"Who is featured (panelists, speakers)"}]]}],["$","li","4",{"style":{"display":"flex","gap":10,"fontSize":13,"color":"#555"},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":700,"color":"#00caa5","flexShrink":0,"marginTop":1},"children":[5,"."]}],["$","span",null,{"children":"CTA: 'Watch the Video' / 'Watch the Recording'"}]]}]]}]]}]]}]]}]
5c:["$","div","the-fight-over-cannabis-rescheduling-progress-setbacks-and-the-battle-ahead",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/the-fight-over-cannabis-rescheduling-progress-setbacks-and-the-battle-ahead","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"The Fight Over Cannabis Rescheduling: Progress, Setbacks, and the Battle Ahead"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"February 12, 2025"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Calyx CPA"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"OLC's April 2024 ruling declaring the DEA's five-part scheduling test 'impermissibly narrow.' HHS rescheduling recommendation, Congressional threats (Clyde, Lankford, Ricketts), and DEA delays under acting administrator Terrance C. Cole."}]]}]
5d:["$","div","dea-psilocybin-rescheduling-petition-hhs",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/dea-psilocybin-rescheduling-petition-hhs","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"DEA Forwards Psilocybin Rescheduling Petition to the HHS"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"August 20, 2025"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Justin Botillier"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"DEA forwarding Dr. Sunil Aggarwal's petition to move psilocybin from Schedule I to II/III to HHS. Draws parallel to Biden's 2022 cannabis review, notes 280E implications, tempers expectations on interstate commerce."}]]}]
5e:["$","div","dormant-commerce-clause-cannabis-markets",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/dormant-commerce-clause-cannabis-markets","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"The Dormant Commerce Clause and the Future of Cannabis Markets"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"September 29, 2025"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Justin Botillier"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Second Circuit (Variscite NY Four), First Circuit (Northeast Patients Group), and Missouri (Toigo) rulings striking down state cannabis protectionism. Oregon's 'total THC' hemp rule as a near-term DCC challenge opportunity."}]]}]
5f:["$","div","michigan-wholesale-cannabis-tax-consolidation",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/michigan-wholesale-cannabis-tax-consolidation","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"Michigan's 24% Wholesale Cannabis Tax Will Force Consolidation"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"September 29, 2025"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Justin Botillier"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Michigan's proposed 24% wholesale excise tax (on top of 10% retail + 6% sales) will accelerate consolidation, disadvantaging small operators. Cites California's AB 564 rollback. Core argument: cannabis is not alcohol or tobacco."}]]}]
60:["$","div","another-case-for-challenging-280e-hhss-authority-and-the-collapse-of-drug-scheduling-powers",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/another-case-for-challenging-280e-hhss-authority-and-the-collapse-of-drug-scheduling-powers","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"Challenging 280E: HHS's Authority and the Collapse of Drug Scheduling Powers"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"2025"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Calyx CPA"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"HHS's statutory authority over scheduling decisions and the DEA's inability to override HHS on scientific/medical findings. Cannabis never truly met Schedule I definition - therefore 280E never validly applied."}]]}]
61:["$","div","the-unfair-burden-of-measure-119-why-oregons-cannabis-industry-needs-your-voice",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/the-unfair-burden-of-measure-119-why-oregons-cannabis-industry-needs-your-voice","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"The Unfair Burden of Measure 119: Why Oregon's Cannabis Industry Needs Your Voice"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"2024"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Calyx CPA"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Advocacy piece calling Oregon cannabis operators to oppose Measure 119. Community-oriented, first-person plural voice."}]]}]
62:["$","div","justin-to-be-speaking-at-mjbizcon-dec-3-6",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/justin-to-be-speaking-at-mjbizcon-dec-3-6","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"Justin to be speaking at MJBizCon Dec 3-6"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"2024"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Calyx CPA"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Event announcement. Justin Botillier speaking at MJBizCon on cannabis investment futures in a post-280E landscape."}]]}]
63:["$","div","mjbizwebinar-challenging280e",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/mjbizwebinar-challenging280e","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"MJBIZ Webinar: Challenging 280E - Justifications for Taking Deductions and Amending Returns"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"2024"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Calyx CPA"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Webinar promotion covering federal policy shifts creating opportunities to challenge 280E and amend past returns."}]]}]
64:["$","div","psychedelics-best-business-practices-remind-webinar-oct-31st",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"14px 18px"},"children":[["$","div",null,{"style":{"display":"flex","justifyContent":"space-between","gap":12,"flexWrap":"wrap","marginBottom":6},"children":[["$","a",null,{"href":"/post/psychedelics-best-business-practices-remind-webinar-oct-31st","style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"textDecoration":"none"},"children":"Psychedelics Best Business Practices - Webinar Oct 31st"}],["$","div",null,{"style":{"fontSize":11.5,"color":"#aaa","flexShrink":0,"display":"flex","gap":8},"children":[["$","span",null,{"children":"October 2024"}],["$","span",null,{"children":"-"}],["$","span",null,{"children":"Calyx CPA"}]]}]]}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Webinar covering complex psychedelics business practices, accounting, tax strategy, and entity structuring."}]]}]
65:["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginTop":"1rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":10},"children":"Dominant Content Themes"}],["$","div",null,{"children":[["$","span","IRC § 280E challenges",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"IRC § 280E challenges"}],["$","span","Cannabis rescheduling",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Cannabis rescheduling"}],["$","span","Psilocybin rescheduling",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Psilocybin rescheduling"}],["$","span","IRC § 471(c)",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"IRC § 471(c)"}],["$","span","Amended tax returns",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Amended tax returns"}],["$","span","Claim for refund",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Claim for refund"}],["$","span","State cannabis tax policy",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"State cannabis tax policy"}],["$","span","Dormant Commerce Clause",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Dormant Commerce Clause"}],["$","span","Entity structuring",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Entity structuring"}],["$","span","Risk vs. reward",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Risk vs. reward"}],["$","span","Regulatory advocacy",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Regulatory advocacy"}],["$","span","MJBizCon",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"MJBizCon"}],["$","span","Webinar content",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Webinar content"}],["$","span","Industry news analysis",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#c9a94e18","color":"#8a6f2e","border":"1px solid #c9a94e40"},"children":"Industry news analysis"}]]}]]}]
66:["$","div","3",{"style":{"paddingBottom":14,"borderBottom":"none"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":13.5,"color":"#1a1a2e","marginBottom":5},"children":"IRC § 471(c) as a complementary tool"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.65},"children":"For operators under $29 million in gross receipts, IRC § 471(c) allows expanded cost-of-goods-sold (COGS) treatment using the business's own book accounting method. This is a statutory right available now, independent of any 280E challenge, that materially reduces taxable income."}]]}]
67:["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr","gap":"1rem","marginBottom":"1rem"},"children":[["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","borderTop":"3px solid #c9a94e"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#8a6f2e","marginBottom":12},"children":"The Practical Implication: Amend and Recover"}],["$","p",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.65,"marginBottom":10},"children":"If 280E was applied to prior tax years when cannabis did not legally satisfy Schedule I criteria, those returns were filed on a flawed premise. Taxpayers have the right to amend prior-year returns and file a Claim for Refund."}],["$","ul",null,{"style":{"fontSize":13,"color":"#555","lineHeight":1.7,"paddingLeft":16},"children":[["$","li",null,{"children":"Statutes of limitation make timing critical - waiting reduces the refund window"}],["$","li",null,{"children":"Amended returns must be filed using defensible, disclosed positions"}],["$","li",null,{"children":"The Reasonable Basis standard (§ 1.6662-3(b)(3)) protects taxpayers who disclose a contested position"}],["$","li",null,{"children":"IRS audit risk is a real consideration - Calyx builds audit-ready files"}]]}]]}],["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","borderTop":"3px solid #0e7d5a"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"How to Frame This in Any Content"}],["$","div",null,{"style":{"display":"flex","flexDirection":"column","gap":10},"children":[["$","div","Lead with the statute",{"style":{"borderLeft":"2px solid #00caa530","paddingLeft":10},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":2},"children":"Lead with the statute"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.55},"children":"Always cite the exact IRC section and the specific statutory language. Never state a position without anchoring it to law."}]]}],["$","div","Acknowledge risk honestly",{"style":{"borderLeft":"2px solid #00caa530","paddingLeft":10},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":2},"children":"Acknowledge risk honestly"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.55},"children":"Calyx does not oversell. Every strong position is paired with a clear-eyed discussion of IRS risk, audit exposure, and the limits of any legal argument."}]]}],["$","div","Separate what is settled from what is contested",{"style":{"borderLeft":"2px solid #00caa530","paddingLeft":10},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":2},"children":"Separate what is settled from what is contested"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.55},"children":"280E as currently applied is settled IRS practice. The challenge argument is defensible but untested in federal court for most operators. Be precise about this distinction."}]]}],["$","div","End with action",{"style":{"borderLeft":"2px solid #00caa530","paddingLeft":10},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12.5,"color":"#1a1a2e","marginBottom":2},"children":"End with action"}],["$","p",null,{"style":{"fontSize":12,"color":"#666","lineHeight":1.55},"children":"Every piece of content should leave the reader knowing exactly what to do: consult, amend, register, ask a question."}]]}]]}]]}]]}]
68:["$","div",null,{"style":{"background":"#1a1a2e05","border":"1px solid #1a1a2e15","borderRadius":12,"padding":"1.25rem 1.5rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#1a1a2e","marginBottom":12},"children":"What Calyx does NOT say - ever"}],["$","div",null,{"style":{"display":"grid","gridTemplateColumns":"1fr 1fr 1fr","gap":10},"children":[["$","div","\"280E doesn't apply to you\"",{"style":{"background":"#fff","borderRadius":8,"padding":"10px 12px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#c0392b","marginBottom":4,"fontStyle":"italic"},"children":"\"280E doesn't apply to you\""}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5},"children":"Too absolute. The argument is defensible, not guaranteed."}]]}],["$","div","\"You will get a refund\"",{"style":{"background":"#fff","borderRadius":8,"padding":"10px 12px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#c0392b","marginBottom":4,"fontStyle":"italic"},"children":"\"You will get a refund\""}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5},"children":"Outcome is not certain. Claims for Refund may be contested."}]]}],["$","div","\"The IRS won't audit this\"",{"style":{"background":"#fff","borderRadius":8,"padding":"10px 12px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#c0392b","marginBottom":4,"fontStyle":"italic"},"children":"\"The IRS won't audit this\""}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5},"children":"Audit risk is real. Calyx builds defensible positions, not invisible ones."}]]}],["$","div","\"This is legal advice\"",{"style":{"background":"#fff","borderRadius":8,"padding":"10px 12px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#c0392b","marginBottom":4,"fontStyle":"italic"},"children":"\"This is legal advice\""}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5},"children":"All content includes the disclaimer: informational purposes only, not legal or tax advice."}]]}],["$","div","\"Everyone should amend\"",{"style":{"background":"#fff","borderRadius":8,"padding":"10px 12px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#c0392b","marginBottom":4,"fontStyle":"italic"},"children":"\"Everyone should amend\""}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5},"children":"Amending is a risk/reward decision specific to each operator's facts and situation."}]]}],["$","div","\"Rescheduling is done\"",{"style":{"background":"#fff","borderRadius":8,"padding":"10px 12px","border":"1px solid #e8e4de"},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#c0392b","marginBottom":4,"fontStyle":"italic"},"children":"\"Rescheduling is done\""}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5},"children":"The rescheduling process has faced significant political and procedural delays - always state current status accurately."}]]}]]}]]}]
69:["$","span","Rescheduling tracking",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Rescheduling tracking"}]
6a:["$","span","Defensible positions",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Defensible positions"}]
6b:["$","div","All Industries",{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","borderTop":"3px solid #0e7d5a"},"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":15,"marginBottom":6},"children":"All Industries"}],["$","p",null,{"style":{"fontSize":12.5,"color":"#666","marginBottom":12,"lineHeight":1.55},"children":"Any highly regulated industry. Calyx is full-service - cannabis expertise is the speciality but they serve all business types."}],["$","div",null,{"children":[["$","span","Compliance accounting",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Compliance accounting"}],["$","span","Entity structuring",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Entity structuring"}],["$","span","Tax preparation",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Tax preparation"}],["$","span","Bookkeeping",{"style":{"display":"inline-block","fontSize":"0.72rem","fontWeight":600,"padding":"0.2rem 0.6rem","borderRadius":99,"marginRight":"0.4rem","marginBottom":"0.4rem","background":"#00caa515","color":"#00a88a","border":"1px solid #00caa530"},"children":"Bookkeeping"}]]}]]}]
6c:["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Broadcast = 'Best regards, CALYX CPA' | Event = 'Sincerely, CalyxCPA Team' | Personal = 'Best regards, Justin Botillier, CEO, Calyx CPA'"}]
6d:["$","li","6",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[7,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"Add disclaimer for industry/medical content"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"'This email is intended for informational purposes only and does not constitute legal, tax, or medical advice.'"}]]}]]}]
6e:["$","li","7",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[8,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"Match subject line style"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Topic-first, specific, no clickbait. Use exact terminology (280E, Rescheduling, Tax Deadline)."}]]}]]}]
6f:["$","li","8",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[9,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"Use Calyx's voice"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Authoritative but accessible. Mission-driven. Transparent about risk and complexity. Legal citations in full when relevant."}]]}]]}]
70:["$","li","9",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[10,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"No em dashes or en dashes"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Never use - or - in any written content. Use a regular hyphen (-) or restructure the sentence. This is a hard rule across all content types."}]]}]]}]
71:["$","li","10",{"style":{"display":"flex","gap":14},"children":[["$","span",null,{"style":{"fontFamily":"monospace","fontWeight":800,"color":"#c9a94e","flexShrink":0,"fontSize":15,"marginTop":2,"width":20},"children":[11,"."]}],["$","div",null,{"children":[["$","p",null,{"style":{"fontWeight":700,"color":"#1a1a2e","fontSize":14,"marginBottom":2},"children":"Social links in footer"}],["$","p",null,{"style":{"fontSize":13,"color":"#666","lineHeight":1.6},"children":"Facebook, LinkedIn, YouTube, Website (calyxcpa.com). On emerald (#0e7d5a) footer."}]]}]]}]
72:["$","div",null,{"style":{"background":"#fff","border":"1px solid #e8e4de","borderRadius":12,"padding":"1.25rem 1.5rem","marginTop":"1rem"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":700,"letterSpacing":"0.15em","textTransform":"uppercase","color":"#00a88a","marginBottom":12},"children":"Quick Prompt Templates"}],[["$","div","Using the Calyx CPA brand voice file at calyxcpa.com/brand.txt, write a TYPE 1 Industry News email about [topic].",{"style":{"fontFamily":"monospace","fontSize":12,"color":"#555","background":"#faf9f7","padding":"10px 14px","borderRadius":6,"marginBottom":8,"lineHeight":1.6,"border":"1px solid #e8e4de"},"children":"Using the Calyx CPA brand voice file at calyxcpa.com/brand.txt, write a TYPE 1 Industry News email about [topic]."}],["$","div","Using the Calyx CPA brand voice file at calyxcpa.com/brand.txt, write a TYPE 2 Webinar Invitation email for a webinar titled \"[title]\" on [date].",{"style":{"fontFamily":"monospace","fontSize":12,"color":"#555","background":"#faf9f7","padding":"10px 14px","borderRadius":6,"marginBottom":8,"lineHeight":1.6,"border":"1px solid #e8e4de"},"children":"Using the Calyx CPA brand voice file at calyxcpa.com/brand.txt, write a TYPE 2 Webinar Invitation email for a webinar titled \"[title]\" on [date]."}],["$","div","Using the Calyx CPA brand voice file at calyxcpa.com/brand.txt, write a TYPE 3 Client Update email about [topic] addressed to existing clients.",{"style":{"fontFamily":"monospace","fontSize":12,"color":"#555","background":"#faf9f7","padding":"10px 14px","borderRadius":6,"marginBottom":8,"lineHeight":1.6,"border":"1px solid #e8e4de"},"children":"Using the Calyx CPA brand voice file at calyxcpa.com/brand.txt, write a TYPE 3 Client Update email about [topic] addressed to existing clients."}],["$","div","Using the Calyx CPA brand voice file at calyxcpa.com/brand.txt, write a blog post in Justin Botillier's voice about [topic]. Length: 800-1200 words. Include legal citations where relevant.",{"style":{"fontFamily":"monospace","fontSize":12,"color":"#555","background":"#faf9f7","padding":"10px 14px","borderRadius":6,"marginBottom":8,"lineHeight":1.6,"border":"1px solid #e8e4de"},"children":"Using the Calyx CPA brand voice file at calyxcpa.com/brand.txt, write a blog post in Justin Botillier's voice about [topic]. Length: 800-1200 words. Include legal citations where relevant."}]]]}]
:HL["/brand-2022/mockups/popup-tent-1.jpg","image"]
:HL["/brand-2022/mockups/popup-tent-2.jpg","image"]
:HL["/brand-2022/mockups/building-signage.jpg","image"]
:HL["/brand-2022/mockups/business-card-pair.jpg","image"]
:HL["/brand-2022/mockups/business-card-stack.jpg","image"]
:HL["/brand-2022/mockups/stationery.jpg","image"]
:HL["/brand-2022/mockups/logo-color-tests.jpg","image"]
:HL["/brand-2022/mockups/logo-on-color.jpg","image"]
:HL["/brand-2022/logos/cover-mandala.jpg","image"]
73:["$","div",null,{"style":{"padding":"8px 10px"},"children":[["$","p",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#1a1a2e","lineHeight":1.4,"marginBottom":4,"display":"-webkit-box","WebkitLineClamp":2,"WebkitBoxOrient":"vertical","overflow":"hidden"},"children":"Office Hours: Who Has Exposure to 280E?"}],["$","p",null,{"style":{"fontSize":10,"color":"#aaa"},"children":["16"," views · ","4 months ago"]}]]}]
74:["$","div","iconPrep",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"iconPrep"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff37a4a3e2602c0c4b8_prep.png","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff37a4a3e2602c0c4b8_prep.png"}]]}]
75:["$","div","iconPlan",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"iconPlan"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff48fb7ecba5d54a2cf_planning.png","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff48fb7ecba5d54a2cf_planning.png"}]]}]
76:["$","div","iconBook",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"iconBook"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff376bb5acd1f9f6954_business.png","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff376bb5acd1f9f6954_business.png"}]]}]
77:["$","div","iconStruct",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"iconStruct"}],["$","a",null,{"href":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff3623473304d2d9560_structure.png","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://cdn.prod.website-files.com/68f281da0725a235ea945f56/69861ff3623473304d2d9560_structure.png"}]]}]
78:["$","div","ytChannelLogo",{"style":{"display":"flex","gap":12,"alignItems":"flex-start"},"children":[["$","span",null,{"style":{"fontSize":11,"fontWeight":600,"color":"#c9a94e","width":80,"flexShrink":0,"paddingTop":2},"children":"ytChannelLogo"}],["$","a",null,{"href":"https://yt3.ggpht.com/JouUNvtR2qMr1j1ay6cp6jmwgPEJp6RKgW0QwG-3AjWL33G51ELbWyOWkCn34tQv6vRCPR7t0w=s176-c-k-c0x00ffffff-no-rj-mo","target":"_blank","rel":"noopener noreferrer","style":{"fontFamily":"monospace","fontSize":10.5,"color":"#00a88a","wordBreak":"break-all","lineHeight":1.5},"children":"https://yt3.ggpht.com/JouUNvtR2qMr1j1ay6cp6jmwgPEJp6RKgW0QwG-3AjWL33G51ELbWyOWkCn34tQv6vRCPR7t0w=s176-c-k-c0x00ffffff-no-rj-mo"}]]}]
79:["$","a","Logo on color",{"href":"/brand-2022/mockups/logo-on-color.jpg","download":"logo-on-color.jpg","style":{"fontSize":11.5,"fontWeight":600,"padding":"4px 10px","borderRadius":99,"background":"#fff","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","logo-on-color.jpg"]}]
7a:["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Year-end report"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Eggshell + farm photo + mandala."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/year-end-report.jpg","download":"year-end-report.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","year-end-report.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/year-end-report.jpg","label":"Copy URL","size":"sm"}]]}]]}]
7b:["$","div","Pop-up tent (v1)",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/popup-tent-1.jpg","alt":"Pop-up tent (v1)","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Pop-up tent (v1)"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Full mandala back panel."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/popup-tent-1.jpg","download":"popup-tent-1.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","popup-tent-1.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/popup-tent-1.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
7c:["$","div","Pop-up tent (v2)",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/popup-tent-2.jpg","alt":"Pop-up tent (v2)","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Pop-up tent (v2)"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Farm photo + pattern panels."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/popup-tent-2.jpg","download":"popup-tent-2.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","popup-tent-2.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/popup-tent-2.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
7d:["$","div","Building signage",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/building-signage.jpg","alt":"Building signage","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Building signage"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"221 W 10th St, Medford OR."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/building-signage.jpg","download":"building-signage.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","building-signage.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/building-signage.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
7e:["$","div","Business cards (pair)",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/business-card-pair.jpg","alt":"Business cards (pair)","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Business cards (pair)"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Front + back card pairing."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/business-card-pair.jpg","download":"business-card-pair.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","business-card-pair.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/business-card-pair.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
7f:["$","div","Business cards (stack)",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/business-card-stack.jpg","alt":"Business cards (stack)","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Business cards (stack)"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Stacked layout variant."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/business-card-stack.jpg","download":"business-card-stack.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","business-card-stack.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/business-card-stack.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
80:["$","div","Stationery system",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/stationery.jpg","alt":"Stationery system","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Stationery system"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Letterhead + envelope + notecard."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/stationery.jpg","download":"stationery.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","stationery.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/stationery.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
81:["$","div","Logo color tests",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/logo-color-tests.jpg","alt":"Logo color tests","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Logo color tests"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Mark across approved palette."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/logo-color-tests.jpg","download":"logo-color-tests.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","logo-color-tests.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/logo-color-tests.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
82:["$","div","Logo on color fields",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/logo-on-color.jpg","alt":"Logo on color fields","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Logo on color fields"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Lockup over Blue Metal + Eggshell."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/logo-on-color.jpg","download":"logo-on-color.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","logo-on-color.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/logo-on-color.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
83:["$","div","Cover mandala",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/logos/cover-mandala.jpg","alt":"Cover mandala","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Cover mandala"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Spring Green on Blue Metal hero."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/logos/cover-mandala.jpg","download":"cover-mandala.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","cover-mandala.jpg"]}],["$","$L19",null,{"value":"/brand-2022/logos/cover-mandala.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
84:["$","div","RELAX ad lockup",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/relax-ad.jpg","alt":"RELAX ad lockup","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"RELAX ad lockup"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Imperative + reassurance + URL."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/relax-ad.jpg","download":"relax-ad.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","relax-ad.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/relax-ad.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
85:["$","div","Pattern tile",{"style":{"borderRadius":8,"overflow":"hidden","border":"1px solid #e8e4de","background":"#fff","display":"flex","flexDirection":"column"},"children":[["$","img",null,{"src":"/brand-2022/mockups/pattern-tile.jpg","alt":"Pattern tile","style":{"width":"100%","height":200,"objectFit":"contain","display":"block","background":"#f0ebe4"}}],["$","div",null,{"style":{"padding":"10px 12px","display":"flex","flexDirection":"column","gap":6,"flex":1},"children":[["$","p",null,{"style":{"fontWeight":700,"fontSize":12,"color":"#1a1a2e","marginBottom":0},"children":"Pattern tile"}],["$","p",null,{"style":{"fontSize":11.5,"color":"#666","lineHeight":1.5,"flex":1},"children":"Mandala repeat for backgrounds."}],["$","div",null,{"style":{"display":"flex","gap":6,"flexWrap":"wrap","marginTop":4},"children":[["$","a",null,{"href":"/brand-2022/mockups/pattern-tile.jpg","download":"pattern-tile.jpg","style":{"fontSize":10.5,"fontWeight":600,"padding":"3px 9px","borderRadius":99,"background":"#faf9f7","color":"#00a88a","border":"1px solid #00caa530","textDecoration":"none"},"children":["↓ ","pattern-tile.jpg"]}],["$","$L19",null,{"value":"/brand-2022/mockups/pattern-tile.jpg","label":"Copy URL","size":"sm"}]]}]]}]]}]
86:["$","p",null,{"style":{"fontSize":11.5,"color":"#888","marginTop":14,"lineHeight":1.5},"children":["Web-optimized assets at ",["$","code",null,{"style":{"background":"#f3f1ec","padding":"1px 5px","borderRadius":3,"fontSize":11},"children":"public/brand-2022/"}],". Hi-res masters + 66 source images at ",["$","code",null,{"style":{"background":"#f3f1ec","padding":"1px 5px","borderRadius":3,"fontSize":11},"children":"research/brand-book-2022-extracted/"}],"."]}]
15:[["$","meta","0",{"charSet":"utf-8"}],["$","meta","1",{"name":"viewport","content":"width=device-width, initial-scale=1"}],["$","meta","2",{"name":"theme-color","content":"#ffffff","media":"(prefers-color-scheme: light)"}],["$","meta","3",{"name":"theme-color","content":"#0a3a32","media":"(prefers-color-scheme: dark)"}]]
87:I[27201,["/_next/static/chunks/0o2yqg7~rjh_e.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"IconMark"]
18:[["$","title","0",{"children":"Calyx CPA Brand Hub - AI & Team Reference | Calyx CPA"}],["$","meta","1",{"name":"description","content":"Complete brand reference for Calyx CPA: colors, voice, tone, email templates, key phrases, content library, and AI generation instructions."}],["$","meta","2",{"name":"application-name","content":"Calyx CPA"}],["$","link","3",{"rel":"author","href":"https://www.calyxcpa.com"}],["$","meta","4",{"name":"author","content":"Justin Botillier, CPA"}],["$","link","5",{"rel":"author","href":"https://www.calyxcpa.com"}],["$","meta","6",{"name":"author","content":"Jamie Jorgenstone, CPA"}],["$","link","7",{"rel":"author","href":"https://www.calyxcpa.com"}],["$","meta","8",{"name":"author","content":"Bryant Zwart, CPA"}],["$","meta","9",{"name":"keywords","content":"cannabis CPA,cannabis accountant,280E tax,IRC 471(c),cannabis tax planning,psychedelic accounting,psilocybin tax,Oregon cannabis CPA,cannabis audit defense,Medford Oregon CPA,small business accounting,Justin Botillier CPA"}],["$","meta","10",{"name":"creator","content":"Calyx CPA"}],["$","meta","11",{"name":"publisher","content":"Calyx CPA"}],["$","meta","12",{"name":"robots","content":"index, follow"}],["$","meta","13",{"name":"category","content":"Professional Services"}],["$","link","14",{"rel":"canonical","href":"https://www.calyxcpa.com"}],["$","meta","15",{"property":"og:title","content":"Calyx CPA | Cannabis, Psychedelic & Small Business Accounting"}],["$","meta","16",{"property":"og:description","content":"Specialist tax strategy, 280E defense, IRC 471(c), and full-service accounting. Deep cannabis and psychedelic expertise serving 30+ states from Medford, Oregon."}],["$","meta","17",{"property":"og:url","content":"https://www.calyxcpa.com"}],["$","meta","18",{"property":"og:site_name","content":"Calyx CPA"}],["$","meta","19",{"property":"og:locale","content":"en_US"}],["$","meta","20",{"property":"og:image","content":"https://www.calyxcpa.com/og-image.png"}],["$","meta","21",{"property":"og:image:width","content":"1200"}],["$","meta","22",{"property":"og:image:height","content":"630"}],["$","meta","23",{"property":"og:image:alt","content":"Calyx CPA - Cannabis & Psychedelic Business Accounting"}],["$","meta","24",{"property":"og:type","content":"website"}],["$","meta","25",{"name":"twitter:card","content":"summary_large_image"}],["$","meta","26",{"name":"twitter:title","content":"Calyx CPA | Cannabis & Psychedelic Business Accounting"}],["$","meta","27",{"name":"twitter:description","content":"280E defense, IRC 471(c), audit representation, and full-service accounting for cannabis, psychedelic, and small businesses."}],["$","meta","28",{"name":"twitter:image","content":"https://www.calyxcpa.com/og-image.png"}],["$","link","29",{"rel":"shortcut icon","href":"/icon.png"}],["$","link","30",{"rel":"icon","href":"/icon.png","sizes":"32x32","type":"image/png"}],["$","link","31",{"rel":"apple-touch-icon","href":"/apple-icon.png"}],["$","$L87","32",{}]]
2d:null